Week 2018 12 18

Journal of Advertising Research, 58(4)

What do we know about digital attribution?
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Consumption Markets & Culture, 22(1):

Big data
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Management Science, 64(12):

The Effect of Subscription Video-on-Demand on Piracy: Evidence from a Household-Level Randomized Experiment
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Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition
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Week 2018 12 11

Journal of Business Research, 95:

Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
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The value of social media for innovation: A capability perspective
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Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
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Journal of Retailing, 94(4):

The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment
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Week 2018 12 04

International Journal of Research in Marketing, 35(4):

 Extracting brand information from social networks: Integrating image, text, and social tagging data
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Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
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Targeting online display ads: Choosing their frequency and spacing
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When consumers become project backers: The psychological consequences of participation in crowdfunding
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Week 2018 11 20

Journal of Consumer Affairs, 52(3):

Development of a Value Co-Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes
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Journal of Research in Interactive Marketing, 12(4):

Making omnichannel an augmented reality: the current and future state of the art
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Week 2018 11 13

Psychology & Marketing, 35(12):

Tell it like it is: The effects of differing responses to negative online reviews
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Quantitative insights from online qualitative data: An example from the health care sector
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Journal of Services Marketing, 32(6):

No one rides for free! Three styles of collaborative consumption
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Marketing Science, 35(5):

Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
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Online MAP Enforcement: Evidence from a Quasi-Experiment
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Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes Pedro M. Gardete and Yakov Bart https://pubsonline.informs.org/doi/10.1287/mksc.2018.1102

Beyond the Last Touch: Attribution in Online Advertising
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Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
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Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
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Management Science, 64(11):

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
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Bricks-and-Mortar Entry by Online Retailers in the Presence of Consumer Sales Taxes
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Week 2018 11 06

Journal of Personal Selling and Sales Management, 38(3):

Hybrid sales structures in the age of e-commerce
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Quantitative Marketing and Economics, 16(4):

You get what you give: theory and evidence of reciprocity in the sharing economy
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Week 2018 10 30

Psychology & Marketing, 35(11):

Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions
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Week 2018 10 16

Australasian Marketing Journal, 26(3):

When nothing is what it seems: A digital marketing research agenda
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Journal of the Academy of Marketing Science, 46(6):

The emotional review–reward effect: how do reviews increase impulsivity?
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Management Science, 64(10):

Procurement Policies for Mobile-Promotion Platforms
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User-Generated Content and Competing Firms’ Product Design
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The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
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Psychology & Marketing, 35(10):

Viral video ads: Emotional triggers and social media virality
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Week 2018 10 09

Journal of Management, 44(8):

Building the Value of Next-Generation Platforms: The Paradox of Diminishing Returns
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Journal of Service Research, 21(4):

The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence
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Week 2018 09 25

International Journal of Research in Marketing, 35(3):

The effects of mobile promotions on customer purchase dynamics
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Journal of Advertising Research, 58(3):

Why Marketers Need New Measures Of Consumer Engagement - How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes
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Artificial Intelligence in Advertising - How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
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How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking - Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
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Journal of Business Ethics, 152(1):

Cryptocurrencies and Business Ethics
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Gamification of Labor and the Charge of Exploitation
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Fighting Software Piracy: Some Global Conditional Policy Instruments
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Week 2018 09 18

Journal of Business Research, 92:

YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship
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‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
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The effect of relationship and transactional characteristics on customer retention in emerging online markets
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Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention
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The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses
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Webroomers versus showroomers: Are they the same?
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Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
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Journal of Retailing, 94(3):

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues
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How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
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Week 2018 09 03

Journal of Consumer Research, 45(3):

Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
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When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
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The Effect of Social Density on Word of Mouth
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Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
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Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses
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Week 2018 08 28

Journal of Marketing, 82(5):

Device Switching in Online Purchasing: Examining the Strategic Contingencies
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App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
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Journal of International Marketing, 26(3):

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory
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Journal of the Association for Consumer Research, 3(3):

Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior
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From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
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The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability
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When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program
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Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store
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Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
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Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
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Week 2018 08 21

Industrial Marketing Management, 73:

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany
Julian M. Müller, Benjamin Pommeranz, Julia Weisser, Kai-Ingo Voigt
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Week 2018 08 14

Journal of the Academy of Marketing Science, 46(5)

Online group influence and digital product consumption
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Journal of Business Research, 91:

Compulsive buying in China: Measurement, prevalence, and online drivers
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The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
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“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
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Management Science, 64(8):

Omnichannel Service Operations with Online and Offline Self-Order Technologies
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Marketing Science, 37(4):

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
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Week 2018 08 07

Service Business, 12(3):

Two-sided effects of customer participation: roles of relationships and social-interaction values in social services
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Psychology & Marketing, 35(9):

Value co-creation in online healthcare communities: The impact of patients’ reference frames on cure and care
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Week 2018 07 24

Foundations and Trends in Marketing, 11(1):

Consumer Informational Privacy: Current Knowledge and Research Directions
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Journal of Marketing Research, 55(4):

When Showrooming Increases Retailer Profit
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Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
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Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
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(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
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Network Overlap and Content Sharing on Social Media Platforms
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Journal of Interactive Marketing, 43:

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Week 2018 07 17

Psychology & Marketing, 35(8):

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
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Week 2018 07 10

Journal of Service Research, 21(3):

How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects
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Week 2018 07 03

American Economic Review, 108(7):

Consumer Price Search and Platform Design in Internet Commerce
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Management Science, 64(7):

Innovation, Openness, and Platform Control
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When More Is Less: Field Evidence on Unintended Consequences of Multitasking
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Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
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Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia
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Marketing Science, 37(3):

Learning from Online Social Ties
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Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
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Week 2018 06 26

Journal of Business Research, 90:

Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites
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The effects of online reviews on service expectations: Do cultural value orientations matter?
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Journal of Retailing, 94(2):

Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion
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Journal of Service Management, 29(3):

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
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Beyond the dyadic: customer engagement in increasingly networked environments
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Week 2018 06 19

International Journal of Research in Marketing, 35(2):

Mobile diaries – Benchmark against metered measurements: An empirical investigation
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Journal of Marketing, 82(4):

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
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Video Content Marketing: The Making of Clips
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In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
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Review of Marketing Research, 15:

Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
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Week 2018 06 12

Marketing Letters, 29(2):

Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
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Journal of Business Research, 89:

Country-based comparison of accommodation brands in social media: An fsQCA approach
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Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
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The role of emotions and conflicting online reviews on consumers' purchase intentions
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The determinants of stakeholder engagement in digital platforms
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Usage intensity of mobile medical apps: A tale of two methods
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The pursuit of virtual happiness: Exploring the social media experience across generations
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Week 2018 06 05

Journal of International Marketing, 26(2)

Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan
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Management Science, 64(6):

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
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Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments
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Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Florida
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Online Auctions and Multichannel Retailing
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Week 2018 05 29

Journal of Marketing Research, 55(1):

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
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Retention Futility: Targeting High-Risk Customers Might Be Ineffective
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Week 2018 05 22

Industrial Marketing Management, 71:

Offline retailers expanding online to compete with manufacturers: Strategies and channel power
Salma Karray, Simon Pierre Sigué
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Journal of Business Research, 88:

Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Mª Eugenia Rodríguez-López
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The determinants of approval of online consumer revenge
Gisèle de Campos Ribeiro, Raphaëlle Butori, Emmanuelle Le Nagard
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Consumer segmentation within the sharing economy: The case of Airbnb
Christoph Lutz, Gemma Newlands
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In virtuo: How user-driven interactivity in virtual tours leads to attitude change
Nathalie Spielmann, Antonia Mantonakis
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Facilitating customer adherence to complex services through multi-interface interactions: The case of a weight loss service
M.S. Temerak, H. Winklhofer, S.A. Hibbert
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Week 2018 05 12

Journal of Interactive Marketing, 42:

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Management Science, 64(5):

Behavior-Based Advertising
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Psychology & Marketing, 35(6):

Understanding cross-product purchase intention in an IT brand extension context
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Quantitative Marketing and Economics, 16(2):

Flirting with the enemy: online competitor referral and entry-deterrence
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Week 2018 05 08

Journal of Business & Industrial Marketing, 33(4):

Do brand communities benefit objectively under-performing products?
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Week 2018 05 01

Decision Sciences, 49(2):

How Unequal Perceptions of User Reviews Impact Price Competition
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Journal of the Academy of Marketing Science, 46(3):

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
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Journal of Business Research, 87:

Manufactured opinions: The effect of manipulating online product reviews
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The impact of media richness on consumer information search and choice
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Week 2018 04 24

International Journal of Advertising, 37(3):

The impact of text valence, star rating and rated usefulness in online reviews
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Journal of Service Research, 21(2):

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Advertising to Early Trend Propagators: Evidence from Twitter
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Week 2018 04 17

Journal of Marketing, 82(3):

 The Role of the Partner Brand’s Social Media Power in Brand Alliances
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Week 2018 03 10

Journal of Business Research, 86:

Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
-Qiang (Steven) Lu, Chinmay Pattnaik, Junji Xiao, Ranjit Voola [Publisher] [Google Scholar]

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
-Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu [Publisher] [Google Scholar]

Management Science, 64(4):

The Impact of Consumer Multi-homing on Advertising Markets and Media Competition
-Susan Athey, Emilio Calvano, and Joshua S. Gans [Publisher] [Google Scholar]

Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
-David R. Bell, Santiago Gallino, and Antonio Moreno [Publisher] [Google Scholar]

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
-Hui Li, Qiaowei Shen, and Yakov Bart [Publisher] [Google Scholar]

Week 2018 04 03

European Journal of Marketing, 52(3/4):

The impact of social influence on the perceived helpfulness of online consumer reviews
-Hans Risselada, Lisette de Vries, Mariska Verstappen [Publisher] [Google Scholar]

Management Science, 64(3):

Collaborative Consumption: Strategic and Economic Implications of Product Sharing
-Baojun Jiang and Lin Tian [Publisher] [Google Scholar]

Randomized Markdowns and Online Monitoring
-Ken Moon, Kostas Bimpikis, Haim Mendelson [Publisher] [Google Scholar]

Advertiser Prominence Effects in Search Advertising
-Przemyslaw Jeziorski and Sridhar Moorthy [Publisher] [Google Scholar]

Week 2018 03 27

Journal of Marketing Research, 55(2):

When and How Managers’ Responses to Online Reviews Affect Subsequent Reviews
-Yang Wang and Alexander Chaudhry [Publisher] [Google Scholar]

Week 2018 03 13

Journal of Advertising Research, 58(1):

Mobile Technology and Its Impact on the Consumer Decision-Making Journey - How Brands Can Capture the Mobile-Driven “Ubiquitous” Moment of Truth
Laurent Muzellec and Eamonn O'Raghallaigh
http://www.journalofadvertisingresearch.com/content/58/1/12

How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales - Considerations for Marketers When Balancing Media Spend
Rob Jayson, Martin P. Block, and Yingying Chen [Publisher] [Google Scholar]
http://www.journalofadvertisingresearch.com/content/58/1/77

How Consumers in China Perceive Brands in Online and Offline Encounters - A Framework for Brand Perception
Terri H. Chan, Rocky Peng Chen, and Caleb H. Tse
http://www.journalofadvertisingresearch.com/content/58/1/90

Journal of Retailing, 94(1):

Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain
Fei Ye, Li Zhang, Yina Li
https://www.sciencedirect.com/science/article/pii/S0022435917300532

Marketing Letters, 29(1):

Risking the self: the impact of self-esteem on negative word-of-mouth behavior
Matthew Philp, Martin A. Pyle, Laurence Ashworth
https://link.springer.com/article/10.1007/s11002-018-9447-8

Week 2018 03 06

Journal of Business Research, 85:

Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
-Guei-Hua Huang, Nikolaos Korfiatis, Chun-Tuan Chang [Publisher] [Google Scholar]

Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
-Françoise Simon, Vesselina Tossan [Publisher] [Google Scholar]

The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking
-Eran Manes, Anat Tchetchik [Publisher] [Google Scholar]

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
-Graeme McLean, Khalid Al-Nabhani, Alan Wilson [Publisher] [Google Scholar]

Journal of International Marketing, 26(1):

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
-George F. Watson, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier [Publisher] [Google Scholar]

Management Science, 64(2):

Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
-Amir Ajorlou, Ali Jadbabaie, and Ali Kakhbod [Publisher] [Google Scholar]

Psychology & Marketing, 35(4):

My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
-Rita R. Silva and Sascha Topolinsk [Publisher] [Google Scholar]

Week 2018 02 27

International Journal of Advertising, 37(2):

Trust in online recommendations: an evolutionary psychology perspective
-Gerard Prendergast, Aishwarya Paliwal & Kelvyn Ka Fuk Chan [Publisher] [Google Scholar]

International Journal of Research in Marketing, 35(1):

Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
-Kalyani Menon, Chatura Ranaweera [Publisher] [Google Scholar]

Journal of Advertising, 47(1):

Special Issue on Digital Engagement with Advertising
-Coedited by Shelly Rodgers and Esther Thorson [Publisher] [Google Scholar]

Journal of Marketing, 82(2):

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
-Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika [Publisher] [Google Scholar]

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
-B.J. Allen, Deepa Chandrasekaran, and Suman Basuroy [Publisher] [Google Scholar]

Journal of Services Marketing, 32(1):

Engaging customers in value co-creation or co-destruction online
-Tingting Zhang, Can Lu, Edwin Torres, Po-Ju Chen [Publisher] [Google Scholar]

Customer engagement behaviours in social media: capturing innovation opportunities
-Jamie Carlson, Mohammad Rahman, Ranjit Voola, Natalie De Vries [Publisher] [Google Scholar]

Marketing Science, 37(1):

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
-Hannes Datta, George Knox, and Bart J. Bronnenberg [Publisher] [Google Scholar]

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
-Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, and Yan Yu [Publisher] [Google Scholar]

Week 2018 02 20

Experimental Economics, 21(1):

Conducting interactive experiments online
-Antonio A. Arechar, Simon Gächter & Lucas Molleman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(2):

Pre-release consumer buzz
-Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau and Martin Spann [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 16(1):

Marek, James Hodges Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
-Kirthi Kalyanam, John McAteer, Jonathan Marek, James Hodges & Lifeng Lin [Publisher] [Google Scholar]

Journal of Consumer Marketing, 35(1):

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media
-Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata, and Aleshia Weible [Publisher] [Google Scholar]

Academy of Management Journal, 61(1):

Motivation and Ability? A Behavioral Perspective on the Pursuit of Radical Invention in Multi-Technology Incumbents
-J. P. Eggers and Aseem Kaul [Publisher] [Google Scholar]

Week 2018 02 13

Journal of Business Ethics, 147(3):

Product Placement in Old and New Media: Examining the Evidence for Concern
-Lynne Eagle & Stephan Dahl [Publisher] [Google Scholar]

Journal of Political Economy, 126(1):

Auctions versus Posted Prices in Online Markets
-Liran Einav, Chiara Farronato, Jonathan Levin, Neel Sundaresan [Publisher] [Google Scholar]

Journal of Interactive Marketing, 41:

Positive Effects of Disruptive Advertising on Consumer Preferences
-Raoul Bell, Axel Buchner [Publisher] [Google Scholar]

Do Colors Change Realities in Online Shopping?
-Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Monle Lee [Publisher] [Google Scholar]

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
-Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann [Publisher] [Google Scholar]

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
-Lane T. Wakefield, Robin L. Wakefield [Publisher] [Google Scholar]

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
-Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal [Publisher] [Google Scholar]

Making-the-Product-Happen: A Driver of Crowdfunding Participation
-David Zvilichovsky, Shai Danziger, Yael Steinhart [Publisher] [Google Scholar]

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
-Zhenzhen Zhao, Damien Renard [Publisher] [Google Scholar]

Week 2018 02 06

Journal of Service Management, 29(1):

http://www.emeraldinsight.com/toc/josm/29/1

A roadmap for driving customer word-of-mouth
Timothy Lee Keiningham, Roland T. Rust, Bart Lariviere, Lerzan Aksoy, and Luke Williams

Management Science, 64(1):

Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry
-Laurina Zhang [Publisher] [Google Scholar]

First Impressions Matter: An Experimental Investigation of Online Financial Advice
-Julie R. Agnew, Hazel Bateman, Christine Eckert, Fedor Iskhakov, Jordan Louviere, and Susan Thorp [Publisher] [Google Scholar]

International Journal of Advertising, 37(1):

The current state of knowledge on electronic word-of-mouth in advertising research
-Shu-Chuan Chu & Juran Kim [Publisher] [Google Scholar]

#Me and brands: understanding brand-selfie posters on social media
-Yongjun Sung, Eunice Kim & Sejung Marina Choi [Publisher] [Google Scholar]

Understanding the effects of different review features on purchase probability
-Su Jung Kim, Ewa Maslowska & Edward C. Malthouse [Publisher] [Google Scholar]

Preannouncement messages: impetus for electronic word-of-mouth
-Hao Zhang & Yung Kyun Choi [Publisher] [Google Scholar]

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
-Jiye Shin, Heeju Chae & Eunju Ko [Publisher] [Google Scholar]

Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
-Yaeri Kim, Yookyung Park, Youseok Lee & Kiwan Park [Publisher] [Google Scholar]

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
-Mikyoung Kim & Doori Song [Publisher] [Google Scholar]

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
-Manu Bhandari & Shelly Rodgers [Publisher] [Google Scholar]

The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
-Jameson L. Hayes, Yan Shan & Karen Whitehill King [Publisher] [Google Scholar]