Week 2018 02 20

Experimental Economics, 21(1):

Conducting interactive experiments online
-Antonio A. Arechar, Simon Gächter & Lucas Molleman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(2):

Pre-release consumer buzz
-Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau and Martin Spann [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 16(1):

Marek, James Hodges Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
-Kirthi Kalyanam, John McAteer, Jonathan Marek, James Hodges & Lifeng Lin [Publisher] [Google Scholar]

Journal of Consumer Marketing, 35(1):

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media
-Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata, and Aleshia Weible [Publisher] [Google Scholar]

Academy of Management Journal, 61(1):

Motivation and Ability? A Behavioral Perspective on the Pursuit of Radical Invention in Multi-Technology Incumbents
-J. P. Eggers and Aseem Kaul [Publisher] [Google Scholar]