Week 2018 02 13

Journal of Business Ethics, 147(3):

Product Placement in Old and New Media: Examining the Evidence for Concern
-Lynne Eagle & Stephan Dahl [Publisher] [Google Scholar]

Journal of Political Economy, 126(1):

Auctions versus Posted Prices in Online Markets
-Liran Einav, Chiara Farronato, Jonathan Levin, Neel Sundaresan [Publisher] [Google Scholar]

Journal of Interactive Marketing, 41:

Positive Effects of Disruptive Advertising on Consumer Preferences
-Raoul Bell, Axel Buchner [Publisher] [Google Scholar]

Do Colors Change Realities in Online Shopping?
-Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Monle Lee [Publisher] [Google Scholar]

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
-Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann [Publisher] [Google Scholar]

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
-Lane T. Wakefield, Robin L. Wakefield [Publisher] [Google Scholar]

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
-Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal [Publisher] [Google Scholar]

Making-the-Product-Happen: A Driver of Crowdfunding Participation
-David Zvilichovsky, Shai Danziger, Yael Steinhart [Publisher] [Google Scholar]

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
-Zhenzhen Zhao, Damien Renard [Publisher] [Google Scholar]