Journal of Advertising Research, 58(4)
What do we know about digital attribution?
-Special issue [Publisher] [Google Scholar]
Consumption Markets & Culture, 22(1):
Big data
-John Deighton [Publisher] [Google Scholar]
Management Science, 64(12):
The Effect of Subscription Video-on-Demand on Piracy: Evidence from a Household-Level Randomized Experiment
-Miguel Godinho de Matos, Pedro Ferreira, and Michael D. Smith [Publisher] [Google Scholar]
Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition
-Chongwoo Choe, Stephen King, and Noriaki Matsushima [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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