08 April 2018

Week 2018 03 10

Journal of Business Research, 86:

Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
-Qiang (Steven) Lu, Chinmay Pattnaik, Junji Xiao, Ranjit Voola [Publisher] [Google Scholar]

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
-Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu [Publisher] [Google Scholar]

Management Science, 64(4):

The Impact of Consumer Multi-homing on Advertising Markets and Media Competition
-Susan Athey, Emilio Calvano, and Joshua S. Gans [Publisher] [Google Scholar]

Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
-David R. Bell, Santiago Gallino, and Antonio Moreno [Publisher] [Google Scholar]

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
-Hui Li, Qiaowei Shen, and Yakov Bart [Publisher] [Google Scholar]




No comments:

Post a Comment