Week 2018 06 12

Marketing Letters, 29(2):

Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
-Minyoung Kim, Sunghoon Kim, Jongkuk Lee [Publisher] [Google Scholar]

Journal of Business Research, 89:

Country-based comparison of accommodation brands in social media: An fsQCA approach
-Alexandru Capatina, Adrian Micu, Angela Eliza Micu, Rym Bouzaabia, Olfa Bouzaabia [Publisher] [Google Scholar]

Engagement in sports virtual brand communities
-Manuel Alonso-Dos-Santos, Francisco Rejón Guardia, Carlos Pérez Campos, Ferran Calabuig-Moreno, Yong Jae Ko [Publisher] [Google Scholar]

Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
-Elena Ageeva, T.C. Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin [Publisher] [Google Scholar]

The role of emotions and conflicting online reviews on consumers' purchase intentions
-Carla Ruiz-Mafe, Kalliopi Chatzipanagiotou, Rafael Curras-Perez [Publisher] [Google Scholar]

The determinants of stakeholder engagement in digital platforms
-Giampaolo Viglia, Rebecca Pera, Enrique Bigné [Publisher] [Google Scholar]

Usage intensity of mobile medical apps: A tale of two methods
-José Manuel Cristóvão Veríssimo [Publisher] [Google Scholar]

The pursuit of virtual happiness: Exploring the social media experience across generations
-Orie Berezan, Anjala S. Krishen, Shaurya Agarwal, Pushkin Kachroo [Publisher] [Google Scholar]