Recent journal articles on Technology, Innovation and Interactivity in Marketing
06 May 2023
Week 2023 05 09
›
International Journal of Advertising , 42(4) How mobile users respond to pre-roll skippable advertising differently than personal computer ...
30 April 2023
Week 2023 05 02
›
Journal of Marketing Research , 60(3) Phone and Self: How Smartphone Use Increases Preference for Uniqueness -- Camilla Eunyoung Song and A...
22 April 2023
Week 2023 04 25
›
Marketing Science , 42(2) Discriminatory Trade Promotions in Consumer Search Markets -- Maarten Janssen and Edona Reshidi [ Publisher ] [ ...
15 April 2023
Week 2023 04 18
›
Journal of the Academy of Marketing Science , 51(3) From tablet to table: How augmented reality influences food desirability -- William Fri...
08 April 2023
Week 2023 04 04
›
International Journal of Advertising , 42(3) When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouT...
25 March 2023
Week 2023 03 28
›
Journal of Consumer Psychology , 33(2) How to overcome algorithm aversion: Learning from mistakes -- Taly Reich, Alex Kaju, Sam J. Maglio [...
22 March 2023
Week 2023 03 21
›
International Journal of Research in Marketing , 40(1) Blockchain meets marketing: Opportunities, threats, and avenues for future research ...
›
Home
View web version
