Week 2018 11 13

Psychology & Marketing, 35(12):

Tell it like it is: The effects of differing responses to negative online reviews
-Carol L. Esmark Jones, Jennifer L. Stevens, Michael Breazeale, Brian I. Spaid [Publisher] [Google Scholar]

Quantitative insights from online qualitative data: An example from the health care sector
-Christine Pitt, Michael Mulvey, Jan Kietzmann [Publisher] [Google Scholar]

Journal of Services Marketing, 32(6):

No one rides for free! Three styles of collaborative consumption
-Hugo Guyader [Publisher] [Google Scholar]

Marketing Science, 35(5):

Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
-Judith A. Chevalier, Yaniv Dover, and Dina Mayzlin [Publisher] [Google Scholar]

Online MAP Enforcement: Evidence from a Quasi-Experiment
-Ayelet Israeli [Publisher] [Google Scholar]

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes Pedro M. Gardete and Yakov Bart https://pubsonline.informs.org/doi/10.1287/mksc.2018.1102

Beyond the Last Touch: Attribution in Online Advertising
-Ron Berman [Publisher] [Google Scholar]

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
-Miguel Godinho de Matos, Pedro Ferreira, and Rodrigo Belo [Publisher] [Google Scholar]

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
-Elham Yazdani, Shyam Gopinath, and Steve Carson [Publisher] [Google Scholar]

Management Science, 64(11):

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
-Dokyun Lee, Kartik Hosanagar, and Harikesh S. Nair [Publisher] [Google Scholar]

Bricks-and-Mortar Entry by Online Retailers in the Presence of Consumer Sales Taxes
-Anil Arya and Brian Mittendorf [Publisher] [Google Scholar]