Week 2018 07 24

Foundations and Trends in Marketing, 11(1):

Consumer Informational Privacy: Current Knowledge and Research Directions
-By Frank T. Beke, Felix Eggers and Peter C. Verhoef (University of Groningen, The Netherlands) [Publisher] [Google Scholar]

Journal of Marketing Research, 55(4):

When Showrooming Increases Retailer Profit
-Dmitri Kuksov and Chenxi Liao [Publisher] [Google Scholar]

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
-Courtney Paulson, Lan Luo, and Gareth M. James [Publisher] [Google Scholar]

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
-Angela Xia Liu, Jan-Benedict E.M. Steenkamp, and Jurui Zhang [Publisher] [Google Scholar]

(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
-Grant Packard, Sarah G. Moore, and Brent McFerran [Publisher] [Google Scholar]

Network Overlap and Content Sharing on Social Media Platforms
-Jing Peng, Ashish Agarwal, Kartik Hosanagar, and Raghuram Iyengar [Publisher] [Google Scholar]

Journal of Interactive Marketing, 43:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/43/