17 September 2018

Week 2018 09 18

Journal of Business Research, 92:

YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship
-Rebecca Mardon, Mike Molesworth, Georgiana Grigore [Publisher] [Google Scholar]

‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
-Rachel Ashman, Anthony Patterson, Stephen Brown [Publisher] [Google Scholar]

The effect of relationship and transactional characteristics on customer retention in emerging online markets
-Anand K. Jaiswal, Rakesh Niraj, Chang Hee Park, Manoj K. Agarwal [Publisher] [Google Scholar]

Strategic customer engagement marketing: A decision making framework
-Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Hinsch [Publisher] [Google Scholar]

Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention
-Shu-Ling Wu, Chiu-Ping Hsu [Publisher] [Google Scholar]

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses
-Seongsoo Jang, Philip Jame Kitchen, Jinwon Kim [Publisher] [Google Scholar]

Webroomers versus showroomers: Are they the same?
-Nuria Viejo Fernández, María José Sanzo Pérez, Rodolfo Vázquez-Casielles [Publisher] [Google Scholar]

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
-Philipp A. Rauschnabel, Jun He, Young K. Ro [Publisher] [Google Scholar]

Journal of Retailing, 94(3):

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues
-Ju-Yeon Lee, Eric Fang, Jisu J. Kim, Xiaoling Li, Robert W. Palmatier [Publisher] [Google Scholar]

How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
-Kartik Kalaignanam, Tarun Kushwaha, Koushyar Rajavi [Publisher] [Google Scholar]









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