European Journal of Marketing, 52(3/4):
The impact of social influence on the perceived helpfulness of online consumer reviews
-Hans Risselada, Lisette de Vries, Mariska Verstappen [Publisher] [Google Scholar]
Management Science, 64(3):
Collaborative Consumption: Strategic and Economic Implications of Product Sharing
-Baojun Jiang and Lin Tian [Publisher] [Google Scholar]
Randomized Markdowns and Online Monitoring
-Ken Moon, Kostas Bimpikis, Haim Mendelson [Publisher] [Google Scholar]
Advertiser Prominence Effects in Search Advertising
-Przemyslaw Jeziorski and Sridhar Moorthy [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
No comments:
Post a Comment