04 March 2018

Week 2018 02 27

International Journal of Advertising, 37(2):

Trust in online recommendations: an evolutionary psychology perspective
-Gerard Prendergast, Aishwarya Paliwal & Kelvyn Ka Fuk Chan [Publisher] [Google Scholar]

International Journal of Research in Marketing, 35(1):

Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
-Kalyani Menon, Chatura Ranaweera [Publisher] [Google Scholar]

Journal of Advertising, 47(1):

Special Issue on Digital Engagement with Advertising
-Coedited by Shelly Rodgers and Esther Thorson [Publisher] [Google Scholar]

Journal of Marketing, 82(2):

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
-Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika [Publisher] [Google Scholar]

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
-B.J. Allen, Deepa Chandrasekaran, and Suman Basuroy [Publisher] [Google Scholar]

Journal of Services Marketing, 32(1):

Engaging customers in value co-creation or co-destruction online
-Tingting Zhang, Can Lu, Edwin Torres, Po-Ju Chen [Publisher] [Google Scholar]

Customer engagement behaviours in social media: capturing innovation opportunities
-Jamie Carlson, Mohammad Rahman, Ranjit Voola, Natalie De Vries [Publisher] [Google Scholar]

Marketing Science, 37(1):

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
-Hannes Datta, George Knox, and Bart J. Bronnenberg [Publisher] [Google Scholar]

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
-Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, and Yan Yu [Publisher] [Google Scholar]












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