Week 2018 02 06

Journal of Service Management, 29(1):

http://www.emeraldinsight.com/toc/josm/29/1

A roadmap for driving customer word-of-mouth
Timothy Lee Keiningham, Roland T. Rust, Bart Lariviere, Lerzan Aksoy, and Luke Williams

Management Science, 64(1):

Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry
-Laurina Zhang [Publisher] [Google Scholar]

First Impressions Matter: An Experimental Investigation of Online Financial Advice
-Julie R. Agnew, Hazel Bateman, Christine Eckert, Fedor Iskhakov, Jordan Louviere, and Susan Thorp [Publisher] [Google Scholar]

International Journal of Advertising, 37(1):

The current state of knowledge on electronic word-of-mouth in advertising research
-Shu-Chuan Chu & Juran Kim [Publisher] [Google Scholar]

#Me and brands: understanding brand-selfie posters on social media
-Yongjun Sung, Eunice Kim & Sejung Marina Choi [Publisher] [Google Scholar]

Understanding the effects of different review features on purchase probability
-Su Jung Kim, Ewa Maslowska & Edward C. Malthouse [Publisher] [Google Scholar]

Preannouncement messages: impetus for electronic word-of-mouth
-Hao Zhang & Yung Kyun Choi [Publisher] [Google Scholar]

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
-Jiye Shin, Heeju Chae & Eunju Ko [Publisher] [Google Scholar]

Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
-Yaeri Kim, Yookyung Park, Youseok Lee & Kiwan Park [Publisher] [Google Scholar]

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
-Mikyoung Kim & Doori Song [Publisher] [Google Scholar]

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
-Manu Bhandari & Shelly Rodgers [Publisher] [Google Scholar]

The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
-Jameson L. Hayes, Yan Shan & Karen Whitehill King [Publisher] [Google Scholar]