Week 2017 12 26

Customer Needs and Solutions, 4(4):

Signaling Success: Word of Mouth as Self-Enhancement
Andrea C. Wojnicki & David Godes

Journal of Advertising, 46(4):

How Related Multiscreening Could Positively Affect Advertising Outcomes
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The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
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Journal of Marketing, 81(6):

Online Shopping and Social Media: Friends or Foes?
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The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
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The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty
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Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
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Journal of Marketing Research, 54(6):

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
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Dynamically Managing a Profitable Email Marketing Program
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Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
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A New Method to Aid Copy Testing of Paid Search Text Advertisements
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What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
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Journal of Advertising Research, 57(4):

How Brands Can Make Smarter Decisions in Mobile Marketing - Strategies for Improved Media-Mix Effectiveness And Questions for Future Research
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How Effective Are Emojis In Surveys Taken on Mobile Devices? Data-Quality Implications and the Potential To Improve Mobile-Survey Engagement and Experience
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Journal of Business Research, 83:

Wine tourism experience: A netnography study
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Get the show on the road: Go-to-market strategies for e-innovations of start-ups
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PROMISING THE DREAM: Changing destination image of London through the effect of website place
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Marketing Science, 36(6):

Mobile Money in Tanzania
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Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
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Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
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Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
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Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
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Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
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Psychology & Marketing, 35(1):

For Indian online shoppers, have saying and doing parted ways?
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Management Science, 63(12):

Bidding for Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit
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European Journal of Marketing, 51(11/12):

 Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
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Journal of Consumer Research, 44(4):

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
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Week 2017 11 14

Psychology & Marketing, 34(12):

 Analyzing user sentiment in social media: Implications for online marketing strategy
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How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies' Twitter Accounts
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Week 2017 11 07

Journal of Business and Industrial Marketing, 32(8):

Social media capability in B2B marketing: toward a definition and a research model
Yun Wang, Michel Rod, Shaobo Ji, Qi Deng
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Journal of Marketing, 81(6):

Online Shopping and Social Media: Friends or Foes?
Yuchi Zhang, Michael Trusov, Andrew T. Stephen and Zainab Jamal
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The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
Sandeep Arora, Frenkel ter Hofstede and Vijay Mahajan
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Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
Cheng Zhang, Chee Wei Phang, Qingsheng Wu and Xueming Luo
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Week 2017 10 17

Journal of Business Ethics, 145(3):

Big Data: A Normal Accident Waiting to Happen?
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Management Science, 63(10):

Customer Referral Incentives and Social Media
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Marketing Science, 36(5):

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
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Psychology & Marketing, 34(11):

To post or not to post: social media sharing and sporting event performance
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Journal of Marketing Research, 54(5):

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Georgios Zervas, Davide Proserpio and John W. Byers
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Can Offline Stores Drive Online Sales?
Kitty Wang and Avi Goldfarb
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Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
Manuel Chica and William Rand
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Week 2017 09 26

Industrial Marketing Management, 66:

Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
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International Journal of Research in Marketing, 34(3):

Protecting customer privacy when marketing with second-party data
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Journal of Business Research, 80:

Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
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Psychology & Marketing, 34(10):

Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers
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Journal of Consumer Research, 44(3):

Liquid Consumption
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Week 2017 09 05

Journal of Business Ethics, 144(3):

Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior
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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
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The Role of Mere Closeness: How Geographic Proximity Affects Social Influence
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Business Horizons, 60(5):

Online serendipity: The case for curated recommender systems
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Online group buying: Some insights from the business-to-business perspective
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Week 2017 08 22

Journal of Retailing, 93(3):

Online Purchase Paths and Conversion Dynamics across Multiple Websites
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Week 2017 08 15

Journal of Marketing Research, 54(4):

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
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Management Science, 63(8):

Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
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Network Analysis of Search Dynamics: The Case of Stock Habitats
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Psychology & Marketing, 34(9):

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
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Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
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Annual Review of Economics, 9:

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Studying the Digital: Directions and Challenges for Digital Methods
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International Journal of Advertising, 36(5):

Insight into everyday media use with multiple screens | Open Access
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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
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Journal of Advertising, 46(3):

Online Behavioral Advertising: A Literature Review and Research Agenda | Open Access
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Understanding Why Consumers Don't Skip Pre-Roll Video Ads
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Marketing Science, 36(4):

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
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Week 2017 07 25

Journal of Business Research, 79:

Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
Bart Larivière, David Bowen, Tor W. Andreassen, Werner Kunz, Nancy J. Sirianni, Chris Voss, Nancy V. Wünderlich, Arne De Keyse
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Evaluating Facebook brand content popularity for service versus goods offerings
Kunal Swani, George R. Milne
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Journal of Interactive Marketing, 39:

The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews
Adrian R. Camilleri
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Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
Zhan Wang, Hyun Gon Kim
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To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors
Jill Mosteller, Amit Poddar
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Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Manfred Krafft, Christine M. Arden, Peter C. Verhoef
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Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase
Mingyung Kim, Jeeyeon Kim, Jeonghye Choi, Minakshi Trivedi
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Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
Kirthi Kalyanam, Peter Lenk, Eddie Rhee
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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
Mark Yi-Cheon Yim, Shu-Chuan Chu, Paul L. Sauer
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Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti
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Journal of Service Management, 28(3):

Internet of Things: understanding trust in techno-service systems
Tracy Harwood, Tony Garry
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Week 2017 07 18

Journal of Marketing, 81(4):

Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
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The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics
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Journal of Consumer Research, 44(2):

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
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NPS and Online WOM: Investigating the Relationship Between Customers’ Promoter Scores and eWOM Behavior
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Management Science, 63(7):

How Targeting Affects Customer Search: A Field Experiment
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Week 2017 07 04

Journal of Business Ethics, 143(3):

One Sail Fits All? A Psychographic Segmentation of Digital Pirates
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Week 2017 06 27

International Journal of Research in Marketing, 34(2):

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
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Journal of the Academy of Marketing Science, 45(4):

Negative word of mouth can be a positive for consumers connected to the brand
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Journal of Advertising Research, 57(2):

Numbers, Please: The Downside of Digital Word of Mouth And the Pursuit of Media Quality - How Social Sharing Is Disrupting Digital Advertising Models and Metrics
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Management Science, 63(6):

Online Grocery Retail: Revenue Models and Environmental Impact
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Psychology & Marketing, 34(7):

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Journal of Business Research, 77:

Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products
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Journal of Public Policy & Marketing, 36(1):

Parental Restrictive Mediation and Children’s Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System
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E-book pricing and vertical restraints
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Price-matching guarantees in dual channels
Arcan Nalca

Week 2017 05 09

Journal of Marketing, 81(3):

Online Relationship Formation
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Week 2017 05 02

Journal of Advertising, 46(2):

Opportunities for and Pitfalls of Using Big Data in Advertising Research
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An Investigation of Brand-Related User-Generated Content on Twitter
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Week 2017 04 25

Journal of Business Ethics, 9(1):

Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative
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Journal of Consumer Research, 43(6):

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media
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Industrial Marketing Management, 62:

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
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Management Science, 63(4):

Fee or Free: When Should Firms Charge for Online Content?
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Journal of the Academy of Marketing Science, 45(3):

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Journal of Business Ethics, 141(2):

Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?
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Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
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International Journal of Research in Marketing, 34(1):

The Internet-of-Things: Review and research directions
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Speaker's Box: The Impact of Cyber Attacks On Brand Image - Why Proactive Marketing Expertise Is Needed for Managing Data Breaches
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Journal of Advertising, 46(1):

A Primer on Using Behavioral Data for Testing Theories in Advertising Research
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Leveraging marketer-generated appeals in online brand communities: An individual user-level analysis
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Journal of Consumer Behaviour, 16(2):

From Super Mario to Skyrim: A framework for the evolution of video game consumption
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Journal of Marketing, 81(2):

Gamified Information Presentation and Consumer Adoption of Product Innovations
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Business Horizons, 60(2):

Special Issue on Crowdsourcing
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Week 2017 02 28

Journal of Business Research, 74:

 “Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei, Allard C.R. van Riel
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Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis
Zhi-Ping Fan, Yu-Jie Che, Zhen-Yu Chen
http://www.sciencedirect.com/science/article/pii/S0148296317300231

Week 2017 02 21

Journal of Interactive Marketing, 37:

A new issue with papers on B2B, search engines, word-of-mouth, engagement, and more
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Journal of the Academy of Marketing Science, 45(2):

The role of data privacy in marketing
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Journal of Marketing Research, 54(1):

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
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Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes
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Journal of Promotion Management, 23(1):

Is Background Music Effective On Retail Websites?
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Marketing Science, 36(1):

 When Less Is More: Data and Power in Advertising Experiments
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Management Science, 63(1):

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Marketing Intelligence & Planning, (35,1):

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
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Psychology & Marketing, 34(2):

Special issue on Broadening the Perspective on Mobile Marketing
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Week 2017 01 10

American Economic Review, 107(1):

Price Setting in Online Markets: Basic Facts, International Comparisons, and Cross-Border Integration
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Annual Review of Psychology, 68:

Interactions With Robots: The Truths We Reveal About Ourselves
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Journal of Marketing, 81(1):

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
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