Week 2017 05 02

Journal of Advertising, 46(2):

Opportunities for and Pitfalls of Using Big Data in Advertising Research
-Edward C. Malthouse & Hairong Li [Publisher] [Google Scholar]

Special Section: Big Data in Advertising

An Investigation of Brand-Related User-Generated Content on Twitter
-Xia Liu, Alvin C. Burns & Yingjian Hou [Publisher] [Google Scholar]

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?
-Ingo F. Becker, Marc Linzmajer & Florian von Wangenheim [Publisher] [Google Scholar]

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
-Atanu Roy, Jisu Huh, Alexander Pfeuffer & Jaideep Srivastava [Publisher] [Google Scholar]

Journal of Interactive Marketing, 38:

http://www.sciencedirect.com/science/journal/10949968/38/supp/C