Marketing Intelligence & Planning, (35,1):
Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
-José I. Rojas-Méndez, A. Parasuraman, Nicolas Papadopoulos [Publisher] [Google Scholar]
Psychology & Marketing, 34(2):
Special issue on Broadening the Perspective on Mobile Marketing
-Issue edited by: Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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