Week 2017 03 21

Journal of Advertising, 46(1):

A Primer on Using Behavioral Data for Testing Theories in Advertising Research
-Yuping Liu-Thompkins & Edward C. Malthouse [Publisher] [Google Scholar]

Journal of Retailing and Consumer Services, 36:

Antecedents of peripheral services cross-buying behaviorOriginal Research Article
-Heiner Evanschitzky, Neeru Malhotra, Florian v. Wangenheim, Katherine N. Lemon [Publisher] [Google Scholar]

Journal of Service Management, 28(1):

Leveraging marketer-generated appeals in online brand communities: An individual user-level analysis
-Welf H. Weiger, Hauke A. Wetzel, Maik Hammerschmidt [Publisher] [Google Scholar]

Psychology & Marketing, 34(4):

Technological Impacts on Market Attitudes and Behaviors
-Paul R. Baines [Publisher] [Google Scholar]

Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities
-Ethel Claffey and Mairead Brady [Publisher] [Google Scholar]

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
-Sahar Mousavi, Stuart Roper and Kathleen A. Keeling [Publisher] [Google Scholar]

How Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?
-Alpha Yam, Rebekah Russell-Bennett, Marcus Foth and Rory Mulcahy [Publisher] [Google Scholar]

Pride in Technology-Based Health Interventions: A Double-Edged Sword
-Danae Manika, Diana Gregory-Smith and Paolo Antonetti [Publisher] [Google Scholar]

Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels
-Athina Dilmperi, Tamira King and Charles Dennis [Publisher] [Google Scholar]

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
-Anastasia Stathopoulou, Laurence Borel, George Christodoulides and Douglas West [Publisher] [Google Scholar]

Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness
-Sumitra Auschaitrakul and Ashesh Mukherjee [Publisher] [Google Scholar]

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
-Siyoung Chung and Hichang Cho [Publisher] [Google Scholar]

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
-Zaid Mohammad Ibrahim Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer and Michael Nicholson [Publisher] [Google Scholar]