Week 2017 04 04

Journal of the Academy of Marketing Science, 45(3):

Customer engagement: the construct, antecedents, and consequences
-Anita Pansari & V. Kumar [Publisher] [Google Scholar]

Toward a theory of customer engagement marketing
-Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold & Brad D. Carlson [Publisher] [Google Scholar]

Journal of Business Ethics, 141(2):

Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?
-Ouidade Sabri [Publisher] [Google Scholar]

Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment
-Selma Kadic-Maglajlic, Maja Arslanagic-Kalajdžic, Milena Micevski, Nina Michaelidou & Ekaterina Nemkova [Publisher] [Google Scholar]

Journal of Marketing Research, 54(2):

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
-Xi Chen, Ralf van der Lans, and Tuan Q. Phan [Publisher] [Google Scholar]

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
-Norris I. Bruce, B.P.S. Murthi, and Ram C. Rao [Publisher] [Google Scholar]

What Are Likes Worth? A Facebook Page Field Experiment
-Daniel Mochon, Karen Johnson, Janet Schwartz, and Dan Ariely [Publisher] [Google Scholar]

Valuable Virality
-Ezgi Akpinar and Jonah Berger [Publisher] [Google Scholar]