Week 2017 12 26

Customer Needs and Solutions, 4(4):

Signaling Success: Word of Mouth as Self-Enhancement
Andrea C. Wojnicki & David Godes

Journal of Advertising, 46(4):

How Related Multiscreening Could Positively Affect Advertising Outcomes
-Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
-Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen & Sela Sar [Publisher] [Google Scholar]

Journal of Marketing, 81(6):

Online Shopping and Social Media: Friends or Foes?
-Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal [Publisher] [Google Scholar]

The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
-Sandeep Arora, Frenkel ter Hofstede, and Vijay Mahajan [Publisher] [Google Scholar]

The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty
-Nita Umashankar, Morgan K. Ward, and Darren W. Dahl [Publisher] [Google Scholar]

Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
-Cheng Zhang, Chee Wei Phang, Qingsheng Wu, and Xueming Luo [Publisher] [Google Scholar]

Journal of Marketing Research, 54(6):

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
-Shiyang Gong, Juanjuan Zhang, Ping Zhao, and Xuping Jiang [Publisher] [Google Scholar]

Dynamically Managing a Profitable Email Marketing Program
-Xi (Alan) Zhang, V. Kumar, and Koray Cosguner [Publisher] [Google Scholar]

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
-Garrett A. Johnson, Randall A. Lewis, and Elmar I. Nubbemeyer [Publisher] [Google Scholar]

A New Method to Aid Copy Testing of Paid Search Text Advertisements
-Oliver J. Rutz, Garrett P. Sonnier, and Michael Trusov [Publisher] [Google Scholar]

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
-Lara Lobschat, Ernst C. Osinga, and Werner J. Reinartz [Publisher] [Google Scholar]