Week 2012 12 19

Journal of Advertising Research, 57(4):

How Brands Can Make Smarter Decisions in Mobile Marketing - Strategies for Improved Media-Mix Effectiveness And Questions for Future Research
-Vassilis Bakopoulos, John Baronello and Rex Briggs [Publisher] [Google Scholar]

How Effective Are Emojis In Surveys Taken on Mobile Devices? Data-Quality Implications and the Potential To Improve Mobile-Survey Engagement and Experience
-Christopher Bacon, Frances M. Barlas, Zoe Dowling and Randall K. Thomas [Publisher] [Google Scholar]

Journal of Business Research, 83:

Wine tourism experience: A netnography study
-Tan Vo Thanh, Valentina Kirova [Publisher] [Google Scholar]

Get the show on the road: Go-to-market strategies for e-innovations of start-ups
-Sabine Kuester, Elisa Konya-Baumbach, Monika C. Schuhmacher [Publisher] [Google Scholar]

PROMISING THE DREAM: Changing destination image of London through the effect of website place
-Pantea Foroudi, Tugra Nazli Akarsu, Elena Ageeva, Mohammad M. Foroudi, Charles Dennis, T.C. Melewar [Publisher] [Google Scholar]

Marketing Science, 36(6):

Mobile Money in Tanzania
-Nicholas Economides and Przemyslaw Jeziorski [Publisher] [Google Scholar]

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
-Stephan Seiler, Song Yao, and Wenbo Wang [Publisher] [Google Scholar]

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
-Seshadri Tirunillai and Gerard J. Tellis [Publisher] [Google Scholar]

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
-Matthew Chesnes, Weijia (Daisy) Dai, and Ginger Zhe Jin [Publisher] [Google Scholar]

Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
-Pavel Kireyev, Vineet Kumar, and Elie Ofek [Publisher] [Google Scholar]

Competitive Price Targeting with Smartphone Coupons
-Jean-Pierre Dubé, Zheng Fang, Nathan Fong, and Xueming Luo [Publisher] [Google Scholar]

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
-Shijie Lu and Sha Yang [Publisher] [Google Scholar]

Psychology & Marketing, 35(1):

For Indian online shoppers, have saying and doing parted ways?
-Manit Mishra [Publisher] [Google Scholar]