Journal of Marketing, 81(3):
Online Relationship Formation
-Irina V. Kozlenkova, Robert W. Palmatier, Eric (Er) Fang, Bangming Xiao, and Minxue Huang [Publisher] [Google Scholar]
Management Science, 63(5):
The User Innovation Paradigm: Impacts on Markets and Welfare
-Alfonso Gambardella, Christina Raasch, and Eric von Hippel [Publisher] [Google Scholar]
Battle of the Channels: The Impact of Tablets on Digital Commerce
-Kaiquan Xu, Jason Chan, Anindya Ghose, and Sang Pil Han [Publisher] [Google Scholar]
Market Information and Bidder Heterogeneity in Secondary Market Online B2B Auctions
-Ali Pilehvar, Wedad J. Elmaghraby, and Anandasivam Gopal [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
No comments:
Post a Comment