Week 2017 02 07

Journal of Marketing Research, 54(1):

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
- Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove [Full Article] [Google Scholar]

Field Experimentation in Marketing Research
- Ayelet Gneezy [Free Download ] [Google Scholar]

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes
- Leslie K. John, Oliver Emrich, Sunil Gupta, and Michael I. Norton [Full Article] [Google Scholar]

Journal of Promotion Management, 23(1):

Is Background Music Effective On Retail Websites?
-Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield [Publisher] [Google Scholar]