International Journal of Research in Marketing, 34(2):
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
-André Marchand, Thorsten Hennig-Thurau, Caroline Wiertz [Publisher] [Google Scholar]
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
-Ryan Langan, Ali Besharat, Sajeev Varki [Publisher] [Google Scholar]
The impact of contextual television ads on online conversions: An application in the insurance industry
-Ivan A. Guitart, Guillaume Hervet [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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