Week 2017 11 14

Psychology & Marketing, 34(12):

 Analyzing user sentiment in social media: Implications for online marketing strategy
-Adrian Micu, Angela Eliza Micu, Marius Geru and Radu Constantin Lixandroiu [Publisher] [Google Scholar]

Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach
-Yi-Min Chen, Hsin-Hsien Liu and Yu-Chun Chiu [Publisher] [Google Scholar]

Enablers for end-user entrepreneurship: An investigation on Italian food bloggers
-Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano and Gerardino Metallo [Publisher] [Google Scholar]

Explanatory factors for efficiency in the use of social networking sites—The case of organic food products
-Enrique Bernal-Jurado, Adoración Mozas-Moral, Domingo Fernández-Uclés and Miguel Jesús Medina-Viruel [Publisher] [Google Scholar]

Strategic Management Journal, 38(13):

How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies' Twitter Accounts
-Eun-Hee Kim and Yoo Na Youm [Publisher] [Google Scholar]