Week 2017 09 05

Journal of Business Ethics, 144(3):

Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior
-Johanna Gummerus, Veronica Liljander, Reija Sihlman [Publisher] [Google Scholar]

Journal of Marketing, 81(5):

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
-Lisette de Vries, Sonja Gensler, and Peter S.H. Leeflang [Publisher] [Google Scholar]

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence
-Jannik Meyners, Christian Barrot, Jan U. Becker, and Jacob Goldenber [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 15(3):

The timing of version releases: A dynamic duopoly model
-Ron N. Borkovsky [Publisher] [Google Scholar]