Week 2017 08 08

Annual Review of Economics, 9:

Mobile Money
-Tavneet Suri [Publisher] [Google Scholar]

Annual Review of Sociology, 43:

Studying the Digital: Directions and Challenges for Digital Methods
-Keith N. Hampton [Publisher] [Google Scholar]

Toward a Sociology of Privacy
-Denise Anthony, Celeste Campos-Castillo, and Christine Horne [Publisher] [Google Scholar]

International Journal of Advertising, 36(5):

Insight into everyday media use with multiple screens | Open Access
-Claire M. Segijn, Hilde A. M. Voorveld, Lisa Vandeberg, Sjoerd F. Pennekamp & Edith G. Smit [Publisher] [Google Scholar]

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
-Marijke De Veirman, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]

Journal of Advertising, 46(3):

Online Behavioral Advertising: A Literature Review and Research Agenda | Open Access
-Sophie C. Boerman, Sanne Kruikemeier & Frederik J. Zuiderveen Borgesius [Publisher] [Google Scholar]

Understanding Why Consumers Don't Skip Pre-Roll Video Ads
-Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm & Karen Robson [Publisher] [Google Scholar]

Marketing Science, 36(4):

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
-Eric M. Schwartz, Eric T. Bradlow, and Peter S. Fader [Publisher] [Google Scholar]

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
-Babur De los Santos and Sergei Koulayev [Publisher] [Google Scholar]

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
-Stephan Seiler and Fabio Pinna [Publisher] [Google Scholar]