Week 2020 12 08

American Economic Review, 110(12):

Discounts and Deadlines in Consumer Search
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Industrial Marketing Management, 91:

Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
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Management Science, 66(12):

Consumer Return Policies in Omnichannel Operations
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Platform Competition with Multihoming on Both Sides: Subsidize or Not?
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Managing Market Thickness in Online Business-to-Business Markets
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Forum Size and Content Contribution per Person: A Field Experiment
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Week 2020 12 01

Journal of Business Research, 119:

‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
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Places in good graces: The role of emotional connections to a place on word-of-mouth
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Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
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Branding in the time of virtual reality: Are virtual store brand perceptions real?
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
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City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement
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Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor
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Gamified package: Consumer insights into multidimensional brand engagement
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Week 2020 11 24

Marketing Letters, 31(4):

The disruptive potential of drones
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Platform data strategy
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Consumer decisions with artificially intelligent voice assistants
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How can machine learning aid behavioral marketing research?
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Week 2020 11 10

Journal of Business Research, 120

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
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Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online
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Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization
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Purchase now and consume later: Do online and offline environments drive online social interactions and sales?
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Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers
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From clicks to bricks: The impact of product launches in offline stores for digital retailers
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Can’t help falling in love? How brand luxury generates positive consumer affect in social media
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Journal of Marketing Research, 57(6)

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models
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Charting the Path to Purchase Using Topic Models
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The Positive Effect of Not Following Others on Social Media
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Journal of Service Research, 23(4)

The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products
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Management Science, 66(11)

Ad Networks and Consumer Tracking
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Marketing Science, 39(6)

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
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Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
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Week 2020 11 03

Customer Needs and Solutions, 7(3/4):

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
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Week 2020 10 27

Quantitative Marketing and Economics, 18:

Social network design for inducing effort
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Journal of Interactive Marketing, 52

Disclosure of Vlog Advertising Targeted to Children
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Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey
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Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews
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Seize the Day: How Online Retailers Should Respond to Positive Reviews
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Negative Consequences of Storytelling in Native Advertising
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Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
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A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
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Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages
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Psychology & Marketing, 37(11)

How online trust evolves over time: The role of social perception
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Week 2020 10 20

Decision Sciences, 51(5)

Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain
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Assimilate or Differentiate? Contributors’ Choice of Subjects in User‐Generated Content
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Technical Note: Should an Online Seller Post Inventory Scarcity Messages?
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Week 2020 10 13

International Journal of Research in Marketing, 37(3):

Virtual and augmented reality: Advancing research in consumer marketing
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Consumer privacy and the future of data-based innovation and marketing
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Machine learning and AI in marketing – Connecting computing power to human insights
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Journal of Marketing, 84(6):

Providers Versus Platforms: Marketing Communications in the Sharing Economy
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Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands
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Journal of Product Innovation Management, 37(5):

Smart Products: Conceptual Review, Synthesis, and Research Directions
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Management Science, 66(10):

Marketing Agencies and Collusive Bidding in Online Ad Auctions
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Near-Optimal A-B Testing
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At Your Service on the Table: Impact of Tabletop Technology on Restaurant Performance
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The Interplay Between Obfuscation and Prominence in Price Comparison Platforms
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Week 2020 10 06

Marketing Science, 39(5):

Search Duration
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Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
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Week 2020 09 29

Journal of the Academy of Marketing Science, 48(6): 

Consumer arrogance and word-of-mouth
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Week 2020 09 22

Journal of Marketing Research, 57(5):

The Polarity of Online Reviews: Prevalence, Drivers and Implications
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Consumer Search and Filtering on Online Retail Platforms
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Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
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Journal of Retailing, 96(3):

Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
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Automated Product Recommendations with Preference-Based Explanations
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Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores
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Week 2020 09 15

Management Science, 66(9):

Competitive Personalized Pricing
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Steering in Online Markets: The Role of Platform Incentives and Credibility
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Customer Supercharging in Experience-Centric Channels
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Owning, Using, and Renting: Some Simple Economics of the “Sharing Economy”
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Week 8 Sep 2020

Long Range Planning, 53(4)

The evolution of platform business models: Exploring competitive battles in the world of platforms
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Week 2020 08 25

Journal of Interactive Marketing, 51:

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
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Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
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Digital Analytics: Modeling for Insights and New Methods
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Brave New World? On AI and the Management of Customer Relationships
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Transforming the Customer Experience Through New Technologies
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The Role of Marketing in Digital Business Platforms
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Artificial Intelligence and Marketing: Pitfalls and Opportunities
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Week 2020 08 18

Journal of Business Research, 119

Organizing actor Engagement: A platform perspective
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Running field experiments using Facebook split test
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Spillover effect in promotion: Evidence from video game publishers and eSports tournaments
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What makes social media-based supplier network involvement more effective for new product performance? The role of network structure
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Telepresence, time distortion, and consumer traits of virtual reality shopping
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What drives online course sales? Signaling effects of user-generated information in the paid knowledge market
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Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
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When corporations get disruptive, the disruptive get corporate: Financing disruptive technologies through corporate venture capital
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Marketing Letters, 31(2/3)

Touch vs. click: how computer interfaces polarize consumers’ evaluations
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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
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Psychology & Marketing, 37(9)

Online users' attitudes toward fake news: Implications for brand management
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An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
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Week 2020 08 11

Quantitative Marketing and Economics, 18(3): 

Can free-shipping hurt online retailers? 

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Week 2020 08 04

Annual Review of Sociology, 46

What Do Platforms Do? Understanding the Gig Economy
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Journal of Business Research, 117:

How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information
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How virtual reality affects consumer choice
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The touchy issue of produce: Need for touch in online grocery retailing
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Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience
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Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems
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A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
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Fashion marketing trends in social media and sustainability in fashion management
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Matching luxury brand appeals with attitude functions on social media across cultures
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'You are too friendly!' The negative effects of social media marketing on value perceptions of luxury fashion brands
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The role of live streaming in building consumer trust and engagement with social commerce sellers
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Authenticity under threat: When social media influencers need to go beyond self-presentation
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Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
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The power of lurking: Assessing the online experience of luxury brand fan page followers
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Exploring digital corporate social responsibility communications on Twitter
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Social media monitoring: What can marketers learn from Facebook brand photos?
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Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter
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Marketing Science, 39(4)

Visual Listening In: Extracting Brand Image Portrayed on Social Media
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Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
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Improving Text Analysis Using Sentence Conjunctions and Punctuation
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Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
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Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
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Week 2020 07 28

Journal of Advertising, 49(3):

The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
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Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
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Tracking Fraudulent and Low-Quality Display Impressions
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Week 2020 07 21

Journal of Consumer Research, 47(2)

The Smartphone as a Pacifying Technology
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Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
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Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality
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A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill
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Week 2020 07 14

Journal of Service Research, 23(3):

What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
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Consumers Complain More Fiercely Through Small-Screen Devices: The Role of Spatial Crowding Perception
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Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership
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Psychology & Marketing, 37(8):

Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
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Week 2020 07 07

Journal of Marketing Research, 57(4)

Free Shipping Promotions and Product Returns
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Management Science, 66(7):

A Balancing Act of Regulating On-Demand Ride Services
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Weeek 2020 06 30

Journal of Consumer Psychology, 30(3):

The “Buzz” Behind the Buzz Matters: Energetic and Tense Arousal as Separate Motivations for Word of Mouth
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Journal of Retailing, 96(2):

Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions
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The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money
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Counterfeiters in Online Marketplaces: Stealing Your Sales or Sharing Your Costs
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Week 2020 06 23

Journal of Business Research, 116:

Customer experience management in the age of big data analytics: A strategic framework
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Frontline encounters of the AI kind: An evolved service encounter framework
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Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand
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The playground effect: How augmented reality drives creative customer engagement
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Robot will take your job: Innovation for an era of artificial intelligence
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How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type
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I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
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Does online retail coupons and memberships create favourable psychological disposition?
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Journal of Public Policy & Marketing, 39(3):

How important is alignment of social media use and R&D - Marketing cooperation for innovation success?
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Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews
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Panic Attack: How Illegitimate Invasions of Privacy Cause Consumer Anxiety and Dissatisfaction
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Week 2020 06 16

Journal of Marketing, 84(4)

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
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Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth --Thomas Allard, Lea H. Dunn, and Katherine White [Publisher] [Google Scholar] Path to Purpose?

How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
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Management Science, 66(6)

Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
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Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges
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The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba
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The Use and Value of Social Information in Selective Selling of Exclusive Products
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Quantitative Marketing and Economics, 18(2):

Retailers’ product location problem with consumer search
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Search query formation by strategic consumers
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The effect of exogenous product familiarity on endogenous consumer search
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Week 2020 06 02

Experimental Economics, 23(2):

The economic effects of Facebook
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Judgement and Decision Making, 15(3):

Patients prefer artificial intelligence to a human provider, provided the AI is better than the human:A commentary on Longoni, Bonezzi and Morewedge (2019)
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Resistance to medical artificial intelligence is an attribute in a compensatory decision process: response to Pezzo and Becksted (2020)
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Algorithm aversion is too often presented as though it were non-compensatory: A reply to Longoni et al. (2020)
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Week 2020 05 26

Journal of Business Research, 115:

Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials
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Customer service chatbots: Anthropomorphism and adoption
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Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
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Determinants of users’ continuance intention toward digital innovations: Are late adopters different?
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Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook
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Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited
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Journal of Interactive Marketing, 50

Regular Papers

“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases
--Wilson Bastos [Publisher] [Google Scholar]

Cross-Media Consumption: Insights from Super Bowl Advertising
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Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance
--Kirk Plangger, Matteo Montecchi [Publisher] [Google Scholar]

To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention
--Haichuan Zhao, Lan Jiang, Chenting Su [Publisher] [Google Scholar]

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment
--Mark Yi-Cheon Yim, Chan Yun Yoo [Publisher] [Google Scholar]

An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
--Lena Hoeck, Martin Spann [Publisher] [Google Scholar]

“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media
--Ana Javornik, Raffaele Filieri, Ralph Gumann [Publisher] [Google Scholar]

Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility
--Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard [Publisher] [Google Scholar]

Special Section on New Methods and Data Formats in Interactive Marketing; Guest Editors: Charles F. Hofacker and Mirella Kleijnen

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
--Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels [Publisher] [Google Scholar]

The Use of Computer Vision to Analyze Brand-Related User Generated Image Content
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Week 2020 05 19

Annual Review of Political Science, 23:

Resilience to Online Censorship
--Margaret E. Roberts [Publisher] [Google Scholar]

Journal of Consumer Research, 47(1):

Product Lineups: The More You Search, The Less You Find
--Sang Kyu Park; Aner Sela [Google Scholar]

Journal of International Marketing, 28(2):

The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
--Bernadette J. van Ewijk, Jan-Benedict E.M. Steenkamp, and Els Gijsbrechts [Publisher] [Google Scholar]

Week 2020 05 12

Journal of Advertising, 49(2)

Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
--Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling and Dominik Mahr [Publisher] [Google Scholar]

Journal of Marketing Research, 57(3)

The Effect of Links and Excerpts on Internet News Consumption
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Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
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Management Science, 66(5)

Can Reputation Discipline the Gig Economy? Experimental Evidence from an Online Labor Market
--Alan Benson, Aaron Sojourner, and Akhmed Umyarov [Publisher] [Google Scholar]

Harnessing the Wisdom of Crowds
--Zhi Da and Xing Huang [Publisher] [Google Scholar]

Drug Abuse and the Internet: Evidence from Craigslist
--Jiayi Liu and Anandhi Bharadwaj [Publisher] [Google Scholar]

Business Models for Technology-Intensive Supply Chains
--Junghee Lee, Vish Krishnan, and Hyoduk Shin [Publisher] [Google Scholar]

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
--Shijie Lu, Xin (Shane) Wang, and Neil Bendle [Publisher] [Google Scholar]

Psychology and Marketing, 37(6)

A social identity perspective of social media's impact on satisfaction with life
--Vincent Dutot [Publisher] [Google Scholar]

I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being
--Rebecca Pera, Sarah Quinton, Gabriele Baima [Publisher] [Google Scholar]

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
--Lauren I. Labrecque, Kunal Swani, Andrew T. Stephen [Publisher] [Google Scholar]

Week 2020 04 28

International Journal of Research in Marketing, 37(1):

The future of marketing
--Roland T. Rust [Publisher] [Google Scholar]

Delimiting disruption: Why Uber is disruptive, but Airbnb is not
  --Eitan Muller [Publisher] [Google Scholar]

On the monetization of mobile apps
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Journal of Business Research, 113:

When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
  --Blanca Hernández-Ortega [Publisher] [Google Scholar]

Effective entrepreneurial marketing on Facebook – A longitudinal study
--Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms [Publisher] [Google Scholar]

Week 2020 04 21

Journal of Consumer Research, 46(6):

People Rely Less on Consumer Reviews for Experiential than Material Purchases
--Hengchen Dai; Cindy Chan; Cassie Mogilner [Publisher] [Google Scholar]

Week 2020 04 14

Management Science, 66(4):

The Similarity Network of Motion Pictures --Yanhao Max Wei [Publisher] [Google Scholar]
Platforms and the Exploration of New Products
--Andrei Hagiu and Julian Wright [Publisher] [Google Scholar]

Journal of Marketing, 84(4):

Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
--Shiri Melumad and Robert Meyer [Publisher] [Google Scholar]

Journal of Business Research, 112:

User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts
--Pejvak Oghazi, Rakel Schultheiss, Koteshwar Chirumalla, Nicolas Philipp Kalmer and Fakhreddin F. Rad [Publisher] [Google Scholar]

Product touch in the real and digital world: How do consumers react?
--Giovanni Pino, Cesare Amatulli, Rajan Nataraajan, Matteo De Angelis, Alessandro M. Peluso and Gianluigi Guido [Publisher] [Google Scholar]

An agile co-creation process for digital servitization: A micro-service innovation approach
--David Sjödin, Vinit Parida, Marko Kohtamäki and Joakim Wincent [Publisher] [Google Scholar]

Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
--Valdimar Sigurdsson, Nils Magne Larsen, Mohammed Hussen Alemu, Joseph Karlton Gallogly, R. G. Vishnu Menon and Asle Fagerstrøm [Publisher] [Google Scholar]

Fostering Corporate Entrepreneurship with the use of social media tools
--Rodrigo Martín-Rojas, Aurora Garrido-Moreno and Víctor J. García-Morales [Publisher] [Google Scholar]

Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
--Ludovico Bullini Orlandi, Alessandro Zardini and Cecilia Rossignoli [Publisher] [Google Scholar]

The amplifying effect of branded queries on advertising in multi-channel retailing
--Mariano Méndez-Suárez and Abel Monfort [Publisher] [Google Scholar]

Customers’ motivation to engage with luxury brands on social media
--Saleh Bazi, Raffaele Filieri and Matthew Gorton [Publisher] [Google Scholar]

Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
--Elyria Kemp, Kelly Cowart and My (Myla) Bui [Publisher] [Google Scholar]

Can buzzing bring business? Social interactions, network centrality and sales performance: An empirical study on business-to-business communities
--Yin Zhang, Baozhou Lu and Haidong Zheng [Publisher] [Google Scholar]

We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
--James M. Leonhardt, Todd Pezzuti and Jae-Eun Namkoong [Publisher] [Google Scholar]

The value of online user generated content in product development
--Nga N. Ho-Dac [Publisher] [Google Scholar]

Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
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Winning strategies for customer loyalty in the sharing economy: A mixed-methods study
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