How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
--Trang P. Tran, Chien-Wei Lin, Sally Baalbaki, Francisco Guzmán [Publisher] [Google Scholar]
Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online
--Steven Bellman, Virginia Beal, Brooke Wooley, Duane Varan [Publisher] [Google Scholar]
Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization
--Erin E. Makarius, Debmalya Mukherjee, Joseph D. Fox, Alexa K. Fox [Publisher] [Google Scholar]
Purchase now and consume later: Do online and offline environments drive online social interactions and sales?
--Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi [Publisher] [Google Scholar]
Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers
--Giada Mainolfi [Publisher] [Google Scholar]
From clicks to bricks: The impact of product launches in offline stores for digital retailers
--Yan Jiang, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang [Publisher] [Google Scholar]
Can’t help falling in love? How brand luxury generates positive consumer affect in social media
--Timo Mandler, Marius Johnen, Jan-Frederik Gräve [Publisher] [Google Scholar]
Journal of Marketing Research, 57(6)
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models
--Federico (Rico) Bumbaca, Sanjog Misra, and Peter E. Rossi [Publisher] [Google Scholar]
Charting the Path to Purchase Using Topic Models
--Hongshuang (Alice) Li and Liye Ma [Publisher] [Google Scholar]
The Positive Effect of Not Following Others on Social Media
--Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes [Publisher] [Google Scholar]
Journal of Service Research, 23(4)
The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products
--John Harvey, Mojtaba Poorrezaei, Tony Woodall, Georgiana Nica-Avram, Gavin Smith, Tolu Ajiboye, Karina Kholodova, and Kai Zhu [Publisher] [Google Scholar]
Management Science, 66(11)
Ad Networks and Consumer Tracking
--Anna D’Annunzio and Antonio Russo [Publisher] [Google Scholar]
Marketing Science, 39(6)
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
--Kurt P. Munz, Minah H. Jung, and Adam L. Alter [Publisher] [Google Scholar]
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
--Shan Huang, Sinan Aral, Yu Jeffrey Hu, and Erik Brynjolfsson [Publisher] [Google Scholar]
No comments:
Post a Comment