Week 2020 10 13

International Journal of Research in Marketing, 37(3):

Virtual and augmented reality: Advancing research in consumer marketing
--Michel Wedel, Enrique Bigné, Jie Zhang [Publisher] [Google Scholar]

Consumer privacy and the future of data-based innovation and marketing
--Alexander Bleier, Avi Goldfarb, Catherine Tucker [Publisher] [Google Scholar]

Machine learning and AI in marketing – Connecting computing power to human insights
--Liye Ma, Baohong Sun [Publisher] [Google Scholar]

Journal of Marketing, 84(6):

Providers Versus Platforms: Marketing Communications in the Sharing Economy
--John P. Costello and Rebecca Walker Reczek [Publisher] [Google Scholar]

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands
--Chris Hydock, Zoey Chen, and Kurt Carlson [Publisher] [Google Scholar]

Journal of Product Innovation Management, 37(5):

Smart Products: Conceptual Review, Synthesis, and Research Directions
--Stefan Raff, Daniel Wentzel, Nikolaus Obwegeser [Publisher] [Google Scholar]

Management Science, 66(10):

Marketing Agencies and Collusive Bidding in Online Ad Auctions
--Francesco Decarolis, Maris Goldmanis, and Antonio Penta [Publisher] [Google Scholar]

Near-Optimal A-B Testing
--Nikhil Bhat, Vivek F. Farias, Ciamac C. Moallemi, and Deeksha Sinha [Publisher] [Google Scholar]

At Your Service on the Table: Impact of Tabletop Technology on Restaurant Performance
--Tom Fangyun Tan and Serguei Netessine [Publisher] [Google Scholar]

Online Demand Fulfillment Under Limited Flexibility
--Zhen Xu, Hailun Zhang, and Rachel Q. Zhang [Publisher] [Google Scholar]

The Interplay Between Obfuscation and Prominence in Price Comparison Platforms
--Samir Mamadehussene [Publisher] [Google Scholar]