International Journal of Research in Marketing, 37(1):
The future of marketing
--Roland T. Rust [Publisher] [Google Scholar]
Delimiting disruption: Why Uber is disruptive, but Airbnb is not
--Eitan Muller [Publisher] [Google Scholar]
On the monetization of mobile apps
--Gil Appel, Barak Libai, Eitan Muller, Ron Shachar [Publisher] [Google Scholar]
Journal of Business Research, 113:
When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
--Blanca Hernández-Ortega [Publisher] [Google Scholar]
Effective entrepreneurial marketing on Facebook – A longitudinal study
--Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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