Journal of Marketing Research, 57(4)
Free Shipping Promotions and Product Returns
--Edlira Shehu, Dominik Papies, and Scott A. Neslin [Publisher] [Google Scholar]
Management Science, 66(7):
A Balancing Act of Regulating On-Demand Ride Services
--Jiayi Joey Yu, Christopher S. Tang, Zuo-Jun Max Shen, and Xiqun Michael Chen [Publisher] [Google Scholar]
Creating Platforms by Hosting Rivals
--Andrei Hagiu, Bruno Jullien, and Julian Wright [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
No comments:
Post a Comment