Week 2020 05 12

Journal of Advertising, 49(2)

Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
--Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling and Dominik Mahr [Publisher] [Google Scholar]

Journal of Marketing Research, 57(3)

The Effect of Links and Excerpts on Internet News Consumption
--Jason M.T. Roos, Carl F. Mela, Ron Shachar [Publisher] [Google Scholar]

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
--Peter J. Danaher, Tracey S. Danaher, Michael Stanley Smith, Ruben Loaiza-Maya [Publisher] [Google Scholar]

Management Science, 66(5)

Can Reputation Discipline the Gig Economy? Experimental Evidence from an Online Labor Market
--Alan Benson, Aaron Sojourner, and Akhmed Umyarov [Publisher] [Google Scholar]

Harnessing the Wisdom of Crowds
--Zhi Da and Xing Huang [Publisher] [Google Scholar]

Drug Abuse and the Internet: Evidence from Craigslist
--Jiayi Liu and Anandhi Bharadwaj [Publisher] [Google Scholar]

Business Models for Technology-Intensive Supply Chains
--Junghee Lee, Vish Krishnan, and Hyoduk Shin [Publisher] [Google Scholar]

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
--Shijie Lu, Xin (Shane) Wang, and Neil Bendle [Publisher] [Google Scholar]

Psychology and Marketing, 37(6)

A social identity perspective of social media's impact on satisfaction with life
--Vincent Dutot [Publisher] [Google Scholar]

I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being
--Rebecca Pera, Sarah Quinton, Gabriele Baima [Publisher] [Google Scholar]

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
--Lauren I. Labrecque, Kunal Swani, Andrew T. Stephen [Publisher] [Google Scholar]