Journal of Advertising, 49(3):
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
--Ya You & Amit M. Joshi [Publisher] [Google Scholar]
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
--Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak [Publisher] [Google Scholar]
Tracking Fraudulent and Low-Quality Display Impressions
--Patricia Callejo, Ángel Cuevas, Rubén Cuevas, Mercedes Esteban-Bravo & Jose M. Vidal-Sanz [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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