Consumer arrogance and word-of-mouth
--Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult & Richard Spreng [Publisher] [Google Scholar]
--Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult & Richard Spreng [Publisher] [Google Scholar]
Customer engagement in social media: a framework and meta-analysis
--Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio & Barry J. Babin [Publisher] [Google Scholar]
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