Week 2016 01 06

Journal of Service Research, 19(1):

Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems
-Maik Hammerschmidt, Tomas Falk, and Bert Weijters [Publisher] [Google Scholar]

Week 2015 12 29

Journal of the Academy of Marketing Science, 44(1):

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
-V. Kumar , Ashutosh Dixit, Rajshekar (Raj) G. Javalgi, Mayukh Dass [Publisher] [Google Scholar]

Adaptive personalization using social networks

-Tuck Siong Chung, Michel Wedel, Roland T. Rust [Publisher] [Google Scholar]

Journal of Business Research, 69(3):

Targeting without alienating on the Internet: Ethnic minority and majority consumers
-Boris Bartikowski, Besma Taieb, Jean-Louis Chandon [Publisher] [Google Scholar]

Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
-Marie-Odile Richard, Mohammad Reza Habibi [Publisher] [Google Scholar]

Leveraging loyalty programs to build customer–company identification
-Thomas Brashear-Alejandro, Jun Kang, Mark D. Groza [Publisher] [Google Scholar]

Journal of Marketing Research, 52(6):

Transaction Attributes and Customer Valuation
-Michael Braun, David A. Schweidel, and Eli Stein [Publisher] [Google Scholar]

Week 2015 12 15

Journal of Business Research, 69(2):

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
-Jie Chen, Lefa Teng, Ying Yu, Xueer Yu [Publisher] [Google Scholar]

Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
-Marie-Odile Richard, Jean-Charles Chebat [Publisher] [Google Scholar]

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce:

A book by Esther Swilley

Published by Business Expert Press, New York. ISBN: 9781606498446

http://www.businessexpertpress.com/books/mobile-commerce-how-it-contrasts-challenges-and-enhances-electronic-commerce

Psychology & Marketing, 33(1):

The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages
-Johnny V. Sparks and Sungwon Chung [Publisher] [Google Scholar]

Week 2015 12 08

Organization Science, 26(6):

What Difference Does a Robot Make? The Material Enactment of Distributed Coordination
-Matt Beane and Wanda J. Orlikowski [Publisher] [Google Scholar]

Decision Sciences, 46(6):

The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models
-Insu Park, Jeewon Cho and H. Raghav Rao [Publisher] [Google Scholar]

Industrial Marketing Management, 51:

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
-Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen [Publisher] [Google Scholar]

International Journal of Research in Marketing, 32(4):

The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers
-Oliver Emrich, Peter C. Verhoef [Publisher] [Google Scholar]

Journal of Interactive Marketing, 32:

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts
-Jennifer Christie Siemens, Scott Smith, Dan Fisher, Anastasia Thyroff, Ginger Killian [Publisher] [Google Scholar]

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process
-Abdul R. Ashraf, Narongsak (Tek) Thongpapanl [Publisher] [Google Scholar]

Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
-Camiel J. Beukeboom, Peter Kerkhof, Metten de Vries [Publisher] [Google Scholar]

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
-Oliver Francis Koch, Alexander Benlian [Publisher] [Google Scholar]

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images
-Iris Vilnai-Yavetz, Sigal Tifferet [Publisher] [Google Scholar]

Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media
-Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko [Publisher] [Google Scholar]

Week 2015 12 01

Journal of Computer-Mediated Communication, 20(6):

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company
-Corné Dijkmans, Peter Kerkhof, Asuman Buyukcan-Tetik and Camiel J. Beukeboom [Publisher] [Google Scholar]

The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews
-Paul E. Ketelaar, Lotte M. Willemsen, Laura Sleven and Peter Kerkhof [Publisher] [Google Scholar]

Journal of Interactive Advertising, 15(2):

Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance
-Nina Limpf & Hilde A.M. Voorveld [Publisher] [Google Scholar]

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
-Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

Journal of Retailing, 91(4):

The Evolution of Marketing Channels: Trends and Research Directions
-George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan [Publisher] [Google Scholar]

Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
-Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni, Marcos Fava Neves [Publisher] [Google Scholar]

E-Service Quality: A Meta-Analytic Review
-Markus Blut, Nivriti Chowdhry, Vikas Mittal, Christian Brock [Publisher] [Google Scholar]

Marketing Letters, 26(4):

The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
-Romain Cadario [Publisher] [Google Scholar]

The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
-Marco Caliendo, Michel Clement, Edlira Shehu Pages 423-436 [Publisher] [Google Scholar]

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
-Steven D’Alessandro, Lester Johnson, David Gray, Leanne Carter [Publisher] [Google Scholar]

The impact of consumer avatars in Internet retailing on self-congruity with brands
-Alexandra Aguirre-Rodriguez, Adriana M. Bóveda-Lambie, Paul W. Miniard [Publisher] [Google Scholar]

Week 2015 11 24

Journal of Business Research, 69(1):

User-generated content about brands: Understanding its creators and consumers
-Sue Vaux Halliday [Publisher] [Google Scholar]

Journal of Direct, Data and Digital Marketing Practice, 17(2):

The art of mistiming: How interruptions make mobile coupon campaigns effective
-Syagnik (Sy) Banerjee and Rishika Rishika [Publisher] [Google Scholar]

Journal of Product & Brand Management, 24(7):

Antecedents of brand love in online network-based communities. A social identity perspective
-Maria Vernuccio, Margherita Pagani, Camilla Barbarossa and Alberto Pastore [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 34(2):

Privacy Notices as Tabula Rasa: An Empirical Investigation into How Complying with a Privacy Notice Is Related to Meeting Privacy Expectations Online
-Kirsten Martin [Publisher] [Google Scholar]

Marketing Science, 34(6):

Keyword Search Advertising and Limited Budgets
-Woochoel Shin [Publisher] [Google Scholar]

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
-Shijie Lu, Yi Zhu, and Anthony Dukes [Publisher] [Google Scholar]

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
-Chunhua Wu [Publisher] [Google Scholar]

Marketing Theory, 15(4):

Brand volunteering: Value co-creation with unpaid consumers
-Bernard Cova, Stefano Pace, and Per Skålén [Publisher] [Google Scholar]

Week 2015 11 17

Journal of Applied Psychology, 100(6):

Social media: A contextual framework to guide research and practice.
-McFarland, Lynn A.; Ployhart, Robert E. [Publisher] [Google Scholar]

Journal of Marketing, 79(6):

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
-Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke [Publisher] [Google Scholar]

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
-Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishnan [Publisher] [Google Scholar]

Week 2015 11 10

Journal of the Academy of Marketing Science, 43(6)

Your mileage may vary: Managing untargeted consumers’ reactions to promotions
-Scott A. Thompson, Richard A. Gooner & Anthony Kim [Publisher] [Google Scholar]

Journal of Business Research, 68(12)

Positive marketing: A new theoretical prototype of sharing in an online community
-Michael T. Krush, Julia R. Pennington, Aubrey R. Fowler, John D. Mittelstaedt [Publisher] [Google Scholar]

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
-Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret [Publisher] [Google Scholar]

Journal of Marketing Education, 37(3):

Special Issue: Digital and Social Media Marketing in Business Education: Implications for Student Engagement
-Guest editors: Victoria L. Crittenden and William F. Crittenden [Publisher] [Google Scholar]

Management Science, 61(11):

Standardization and the Effectiveness of Online Advertising
-Avi Goldfarb and Catherine E. Tucker [Publisher] [Google Scholar]

Week 2015 11 03

Business Horizons, 58(6):

Internet of Things: Convenience vs. privacy and secrecy
-Bruce D. Weinberg, George R. Milne, Yana G. Andonova, Fatima M. Hajjat [Publisher] [Google Scholar]


Industrial Marketing Management, 50:

The use of Web analytics for digital marketing performance measurement
-Joel Järvinen, Heikki Karjaluoto [Publisher] [Google Scholar]

Research Policy, 44(10):

What is an emerging technology?
-Daniele Rotolo, Diana Hicks, Ben R. Martin [Publisher] [Google Scholar]

Market failure in the diffusion of consumer-developed innovations: Patterns in Finland
-Jeroen P.J. de Jong, Eric von Hippel, Fred Gault, Jari Kuusisto, Christina Raasch [Publisher] [Google Scholar]

Week 2015 10 27

Annual Review of Anthropology, 44:

Virtuality
-Bonnie Nardi [Publisher] [Google Scholar]

Journal of Service Management, 26(5):

Firm self-service technology readiness
-B. Ramaseshan, Russel Philip Kingshott and Alisha Stein [Publisher] [Google Scholar]
Online customer engagement: Creating social environments through brand community constellations


-Wafa Hammedi, Jay Kandampully, Ting Ting (Christina) Zhang and Lucille Bouquiaux [Publisher] [Google Scholar]

Strategic Management Journal, 36(12):

Unpaid crowd complementors: The platform network effect mirage
-Kevin J. Boudreau and Lars B. Jeppesen [Publisher] [Google Scholar]

Week 2015 10 20

Journal of Advertising, 44(4):

Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads
-Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck & Michelle Gross [Publisher] [Google Scholar]

Technovation, 45/46:

Research orientation and agglomeration: Can every region become a Silicon Valley?
-Ward Ooms, Claudia Werker, Marjolein C.J. Caniëls, Herman van den Bosch [Publisher] [Google Scholar]

Week 2015 10 13

Decision Sciences, 46(5):

Push or Pull? Design of Content Delivery Systems
-Hong Guo, Sean Marston and Yuwen Chen [Publisher] [Google Scholar]

Management Science, 61(10):

On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis
-Youngsoo Kim and Ramayya Krishnan [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 13(3):

http://link.springer.com/journal/11129/13/3

Consumer mending and online retailer fit-uncertainty mitigating strategies
-Zheyin (Jane) Gu & Giri K. Tayi

Week 2015 10 06

Consumption Markets & Culture, 18(6):

Notes to self: the visual culture of selfies in the age of social media
-Derek Conrad Murray [Publisher] [Google Scholar]

Journal of Advertising Research, 55(3):

http://www.jar.warc.com/

Managing Brands in a Prickly Digital World
-Donald E. Sexton

What Motivates Consumers to Re-Tweet Brand Content? The Impact of Information, Emotion, and Traceability on Pass-Along Behavior
-Theo Araujo, Peter Neijens, and Rens Vliegenthart

Journal of Consumer Psychology, 25(4):

Posting strategically: The consumer as an online media planner
-Yu-Jen Chen, Amna Kirmani [Publisher] [Google Scholar]

Service Science, 7(3):

Understanding Customer Value in Technology-Enabled Services: A Numerical Taxonomy Based on Usage and Utility
-Min Kyung Lee, Rohit Verma, and Aleda Roth [Publisher] [Google Scholar]

Week 2015 09 29

Journal of Computer-Mediated Communication, 20(5):

News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking
-Jason Turcotte, Chance York, Jacob Irving, Rosanne M. Scholl and Raymond J. Pingree [Publisher] [Google Scholar]

Week 2015 09 29

Journal of Computer-Mediated Communication, 20(5):

News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking
-Jason Turcotte, Chance York, Jacob Irving, Rosanne M. Scholl and Raymond J. Pingree [Publisher] [Google Scholar]

Week 2015 09 22

International Journal of Research in Marketing, 32(3):

Special Issue: Marketing & Innovation

Here is a sample from the special issue:

Reference quality-based competitive market structure for innovation driven markets
-Wonjoon Kim, Minki Kim [Publisher] [Google Scholar]

Balancing market exploration and market exploitation in product innovation: A contingency perspective
-Haisu Zhang, Fang Wu, Anna Shaojie Cui [Publisher] [Google Scholar]

Market orientation, knowledge competence, and innovation
-H. Erkan Ozkaya, Cornelia Droge, G. Tomas M. Hult, Roger Calantone, Elif Ozkaya [Publisher] [Google Scholar]

Market orientation and innovation performance: The moderating roles of firm ownership structures
-Jing Song, Yinghong (Susan) Wei, Rui Wang [Publisher] [Google Scholar]

Journal of Business Research, 68(11):

Special Section: Innovation and Diffusion of High-Tech Products, Services, and Systems

Here is a sample from the special section:

Innovation and diffusion of high-tech products, services, and systems
-Kun-Huang Huarng, Tiffany Hui-Kuang Yu, Wenhsiang Lai [Publisher] [Google Scholar]

Dialogic co-creation and service innovation performance in high-tech companies
-Jung-Kuei Hsieh, Yi-Ching Hsieh [Publisher] [Google Scholar]

Transaction cost determinants and advantage transferability's effect on international ownership strategy
-Fang-Yi Lo [Publisher] [Google Scholar]

Users' adoption of mobile applications: Product type and message framing's moderating effect
-George Chung-Chi Shen [Publisher] [Google Scholar]

Journal of Services Marketing, 29(6/7):

An investigation into gamification as a customer engagement experience environment
-Tracy Harwood and Tony Garry [Publisher] [Google Scholar]

Marketing Science, 34(5):

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
-Liye Ma, Baohong Sun, and Sunder Kekre [Publisher] [Google Scholar]

The Economic Value of Online Reviews
-Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu [Publisher] [Google Scholar]

Week 2015 09 15

Management Science, 61(9):

Threshold Effects in Online Group Buying
-Jiahua Wu, Mengze Shi, and Ming Hu [Publisher] [Google Scholar]

A Dollar for Your Thoughts: Feedback-Conditional Rebates on eBay
-Luís Cabral and Lingfang (Ivy) Li [Publisher] [Google Scholar]

Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings
-Young-Jin Lee, Kartik Hosanagar, and Yong Tan [Publisher] [Google Scholar]

Psychology & Marketing, 32(10):

The Effects of Rhetorical Figures and Cognitive Load in Word-of-Mouth Communications
-Gavin L. Fox, Shannon B. Rinaldo and Kirk St. Amant [Publisher] [Google Scholar]

Week 2015 09 08

Journal of Interactive Marketing, 31:

How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
-Pernille Rydén, Torsten Ringberg, Ricky Wilke [Publisher] [Google Scholar]

A Meta-analytic Investigation of the Role of Valence in Online Reviews
-Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior
-Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse [Publisher] [Google Scholar]

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
-Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu [Publisher] [Google Scholar]

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience
-Katia Campo, Els Breugelmans [Publisher] [Google Scholar]

Journal of Marketing Research, 52(5):

Measuring and Managing Consumer Sentiment in an Online Community Environment
-Christian Homburg, Laura Ehm, and Martin Artz [Publisher] [Google Scholar]

Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
-Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, and Tracey S. Danaher [Publisher] [Google Scholar]

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
-Nathan M. Fong, Zheng Fang, and Xueming Luo [Publisher] [Google Scholar]

Strategic Management Journal, 36(10):

The double-edged sword of recombination in breakthrough innovation
-Sarah Kaplan and Keyvan Vakili [Publisher] [Google Scholar]

The market that never was: Turf wars and failed alliances in mobile payments
-Pinar Ozcan and Filipe M. Santos [Publisher] [Google Scholar]

Week 2015 09 01

Journal of Marketing, 79(5):

Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge
-Lan Luo and Olivier Toubia [Publisher] [Google Scholar]

Week 2015 08 25

Journal of Marketing Analytics, 3(1):

Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
-Mathieu Alemany Oliver and Jean- Sebastien Vayre [Publisher] [Google Scholar]

A decision-analysis approach to optimize marketing information-system configurations under uncertainty
-Ganesan Shankaranarayanan, Adir Even and Paul D Berger [Publisher] [Google Scholar]

From consumer panels to big data: An overview on marketing data development
-Stuart Van Auken [Publisher] [Google Scholar]

Journal of Marketing Communications, 21(5):

Strategic IMC: From abstract concept to marketing management tool
-Gayle Kerr & Charles Patti [Publisher] [Google Scholar]

Week 2015 08 18

Experimental Economics, 18(3):

Identity changes and the efficiency of reputation systems
-Matthias Wibral [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 43(5):

http://link.springer.com/journal/11747/43/5

Introduction to the special section “Brand and Innovation Interdependency”
-Barry Bayus, Tim Oliver Brexendorf & Kevin Lane Keller

Understanding the interplay between brand and innovation management: findings and future research directions
-Tim Oliver Brexendorf, Barry Bayus & Kevin Lane Keller

The interplay of innovation, brand, and marketing mix variables in line extensions
-Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang & Jonathan D. Bohlmann

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
-Christoph Baumeister, Anne Scherer & Florian v. Wangenheim

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
-Michael B. Beverland, Sarah J. S. Wilner & Pietro Micheli

Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
-Girish Mallapragada, Rajdeep Grewal, Raj Mehta & Ravi Dharwadkar

Journal of Management Studies, 52(6):

Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms
-Mark Boons, Daan Stam and Harry G. Barkema [Publisher] [Google Scholar]

Psychology & Marketing, 32(9):

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
-Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
-Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar]

Journal of Retailing, 91(3):

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects
-Feng Wang, Xuefeng Liu, Eric (Er) Fang [Publisher] [Google Scholar]

The Importance of Trust for Personalized Online Advertising
-Alexander Bleier, Maik Eisenbeiss [Publisher] [Google Scholar]

Auction Fever! How Time Pressure and Social Competition Affect Bidders’ Arousal and Bids in Retail Auctions
-Marc T.P. Adam, Jan Krämer, Marius B. Müller [Publisher] [Google Scholar]

Week 2015 08 11

Consumption Markets & Culture, 18(5):

MP3
-Janice Denegri-Knott [Publisher] [Google Scholar]

Journal of Political Marketing, 14(3):

Social Media in Politics: The Ultimate Voter Engagement Tool or Simply an Echo Chamber?
-Lisa Harris & Paul Harrigan [Publisher] [Google Scholar]

Management Science, 61(8):

Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks
-Ravi Bapna and Akhmed Umyarov [Publisher] [Google Scholar]

Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
-Darren W. Dahl, Christoph Fuchs, and Martin Schreier [Publisher] [Google Scholar]

Technovation, 43/44:

Effects of intellectual property rights and patented knowledge in innovation and industry value added: A multinational empirical analysis of different industries
-Seokkyun Woo, Pilseong Jang, Yeonbae Kim [Publisher] [Google Scholar]

Week 2015 08 04

International Business Review, 24(5):

Technological strategies and learning-by-exporting: The case of Brazilian manufacturing firms, 2006–2008
-Bruno César Araújo, Mario Sergio Salerno [Publisher] [Google Scholar]

Journal of Marketing Research, 52(4):

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
-Christopher N. Cascio, Matthew Brook O'Donnell, Joseph Bayer, Francis J. Tinney, and Emily B. Falk [Publisher] [Google Scholar] Introduction to the Journal of Marketing Research Special Issue on

Journal of Product Innovation Management, 32(5):

Co-Creation with Customers: An Evolving Innovation Research Field
-Gerda Gemser and Helen Perks [Publisher] [Google Scholar]

Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
-Goksel Yalcinkaya and Tevfik Aktekin [Publisher] [Google Scholar]

Strategic Suppliers' Technical Contributions to New Product Advantage: Substitution and Configuration Options
-Benn Lawson, Beverly B. Tyler and Antony Potter [Publisher] [Google Scholar]

User Involvement throughout the Innovation Process in High-Tech Industries
-Petra Bosch-Sijtsema and Jan Bosch [Publisher] [Google Scholar]

Research Policy, 44(8):

The direction of firm innovation: The contrasting roles of strategic alliances and individual scientific collaborations
-Jan Hohberger, Paul Almeida, Pedro Parada [Publisher] [Google Scholar]

Week 2015 07 28

European Journal of Innovation Management, 18(3):

Selecting ideas for new product development: Comparison of monadic test and adaptive concept screening under the G theory framework
-Geng Cui , Ling Peng , and Laurent Pierre Florès [Publisher] [Google Scholar]

Journal of Computer-Mediated Communication, 20(4):

Families and Networks of Internet Memes: The Relationship Between Cohesiveness, Uniqueness, and Quiddity Concreteness
-Elad Segev, Asaf Nissenbaum and Nathan Stolero, Limor Shifman [Publisher] [Google Scholar]

“What is, Becomes What is Right”: A Conceptual Framework of Newcomer Legitimacy for Online Discussion Communities
-Silvia Elena Gallagher and Timothy Savage [Publisher] [Google Scholar]

Marketing Science, 34(4):

Social Learning in Networks of Friends versus Strangers
-Jurui Zhang, Yong Liu, and Yubo Chen [Publisher] [Google Scholar]

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising
-Tat Y. Chan and Young-Hoon Park [Publisher] [Google Scholar]

Week 2015 07 21

European Journal of Marketing, 49(7/8):

The strength of no tie relationship in an online recommendation: Focused on interactional effects of valence, tie strength, and type of service
-Dong-Mo Koo [Publisher] [Google Scholar]

Journal of Business & Industrial Marketing, 30(7):

Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation
-Tanawat Hirunyawipada , Audhesh K. Paswan , and Charles Blankson [Publisher] [Google Scholar]

Journal of Consumer Behaviour, 14(4):

Reserve price and competing bids: Reference points for product evaluations in online auctions?
-Stefan T. Trautmann and Gijs van de Kuilen [Publisher] [Google Scholar]

Journal of Marketing Education, 37(2):

Special Issue: Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum

http://jmd.sagepub.com/content/37/2.toc

Week 2015 07 14

Academy of Management Review, 40(3):

The Coevolution of Technologies and Categories During Industry Emergence
-Stine Grodal, Aleksios Gotsopoulos, and Fernando F. Suarez [Publisher] [Google Scholar]

Industrial Marketing Management, 48:

Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements
-Nobuyuki Fukawa, Yanzhi Zhang [Publisher] [Google Scholar]

Journal of Marketing, 79(4):

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
-V. Kumar, Yashoda Bhagwat, and Xi (Alan) Zhang [Publisher] [Google Scholar]

Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
-Maferima Touré-Tillery and Ann L. McGill [Publisher] [Google Scholar]

Management Science, 61(7):

A Theory of Market Pioneers, Dynamic Capabilities, and Industry Evolution
-Matthew Mitchell and Andrzej Skrzypacz [Publisher] [Google Scholar]

Journal of Service Research, 18(3):

The Impact of Online Social Support on Patients' Quality of Life and the Moderating Role of Social Exclusion
-Tang Yao, Qiuying Zheng, and Xiucheng Fan [Publisher] [Google Scholar]

Psychology & Marketing, 32(8):

Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust
-Emma L. Slade, Yogesh K. Dwivedi, Niall C. Piercy and Michael D. Williams [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 13(2):

http://link.springer.com/journal/11129/13/2

Display advertising’s competitive spillovers to consumer search
--Randall Lewis & Dan Nguyen

Optimal selling strategies when buyers name their own prices
--Robert Zeithammer

Week 2015 07 07

Business Horizons, 58(4):

The Internet of Things (IoT): Applications, investments, and challenges for enterprises
-In Lee, Kyoochun Lee [Publisher] [Google Scholar]

Entrepreneurship Theory and Practice, 39(4):

Start-Up Difficulties in Early-Stage Peripheral Clusters: The Case of IT in an Emerging Economy
-Edward Kasabov [Publisher] [Google Scholar]

Week 2015 06 30

Journal of the Academy of Marketing Science, 43(4):

Consumer resistance to innovation—a behavioral reasoning perspective
-Marius C. Claudy, Rosanna Garcia & Aidan O’Driscoll [http://link.springer.com/journal/11747/43/4]

Journal of Advertising, 44(3):

The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy
-Hilde A. M. Voorveld & Sanne M. F. Valkenburg [Publisher] [Google Scholar]