Week 2015 12 01

Journal of Computer-Mediated Communication, 20(6):

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company
-Corné Dijkmans, Peter Kerkhof, Asuman Buyukcan-Tetik and Camiel J. Beukeboom [Publisher] [Google Scholar]

The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews
-Paul E. Ketelaar, Lotte M. Willemsen, Laura Sleven and Peter Kerkhof [Publisher] [Google Scholar]

Journal of Interactive Advertising, 15(2):

Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance
-Nina Limpf & Hilde A.M. Voorveld [Publisher] [Google Scholar]

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
-Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

Journal of Retailing, 91(4):

The Evolution of Marketing Channels: Trends and Research Directions
-George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan [Publisher] [Google Scholar]

Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
-Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni, Marcos Fava Neves [Publisher] [Google Scholar]

E-Service Quality: A Meta-Analytic Review
-Markus Blut, Nivriti Chowdhry, Vikas Mittal, Christian Brock [Publisher] [Google Scholar]

Marketing Letters, 26(4):

The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
-Romain Cadario [Publisher] [Google Scholar]

The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
-Marco Caliendo, Michel Clement, Edlira Shehu Pages 423-436 [Publisher] [Google Scholar]

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
-Steven D’Alessandro, Lester Johnson, David Gray, Leanne Carter [Publisher] [Google Scholar]

The impact of consumer avatars in Internet retailing on self-congruity with brands
-Alexandra Aguirre-Rodriguez, Adriana M. Bóveda-Lambie, Paul W. Miniard [Publisher] [Google Scholar]