Journal of the Academy of Marketing Science, 43(4):
Consumer resistance to innovation—a behavioral reasoning perspective
-Marius C. Claudy, Rosanna Garcia & Aidan O’Driscoll
[http://link.springer.com/journal/11747/43/4]
Journal of Advertising, 44(3):
The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy
-Hilde A. M. Voorveld & Sanne M. F. Valkenburg [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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