Week 2015 07 14

Academy of Management Review, 40(3):

The Coevolution of Technologies and Categories During Industry Emergence
-Stine Grodal, Aleksios Gotsopoulos, and Fernando F. Suarez [Publisher] [Google Scholar]

Industrial Marketing Management, 48:

Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements
-Nobuyuki Fukawa, Yanzhi Zhang [Publisher] [Google Scholar]

Journal of Marketing, 79(4):

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
-V. Kumar, Yashoda Bhagwat, and Xi (Alan) Zhang [Publisher] [Google Scholar]

Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
-Maferima Touré-Tillery and Ann L. McGill [Publisher] [Google Scholar]

Management Science, 61(7):

A Theory of Market Pioneers, Dynamic Capabilities, and Industry Evolution
-Matthew Mitchell and Andrzej Skrzypacz [Publisher] [Google Scholar]

Journal of Service Research, 18(3):

The Impact of Online Social Support on Patients' Quality of Life and the Moderating Role of Social Exclusion
-Tang Yao, Qiuying Zheng, and Xiucheng Fan [Publisher] [Google Scholar]

Psychology & Marketing, 32(8):

Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust
-Emma L. Slade, Yogesh K. Dwivedi, Niall C. Piercy and Michael D. Williams [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 13(2):

http://link.springer.com/journal/11129/13/2

Display advertising’s competitive spillovers to consumer search
--Randall Lewis & Dan Nguyen

Optimal selling strategies when buyers name their own prices
--Robert Zeithammer