Week 2015 12 29

Journal of the Academy of Marketing Science, 44(1):

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
-V. Kumar , Ashutosh Dixit, Rajshekar (Raj) G. Javalgi, Mayukh Dass [Publisher] [Google Scholar]

Adaptive personalization using social networks

-Tuck Siong Chung, Michel Wedel, Roland T. Rust [Publisher] [Google Scholar]

Journal of Business Research, 69(3):

Targeting without alienating on the Internet: Ethnic minority and majority consumers
-Boris Bartikowski, Besma Taieb, Jean-Louis Chandon [Publisher] [Google Scholar]

Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
-Marie-Odile Richard, Mohammad Reza Habibi [Publisher] [Google Scholar]

Leveraging loyalty programs to build customer–company identification
-Thomas Brashear-Alejandro, Jun Kang, Mark D. Groza [Publisher] [Google Scholar]

Journal of Marketing Research, 52(6):

Transaction Attributes and Customer Valuation
-Michael Braun, David A. Schweidel, and Eli Stein [Publisher] [Google Scholar]