Management Science, 61(9):
Threshold Effects in Online Group Buying
-Jiahua Wu, Mengze Shi, and Ming Hu [Publisher] [Google Scholar]
A Dollar for Your Thoughts: Feedback-Conditional Rebates on eBay
-Luís Cabral and Lingfang (Ivy) Li [Publisher] [Google Scholar]
Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings
-Young-Jin Lee, Kartik Hosanagar, and Yong Tan [Publisher] [Google Scholar]
Psychology & Marketing, 32(10):
The Effects of Rhetorical Figures and Cognitive Load in Word-of-Mouth Communications
-Gavin L. Fox, Shannon B. Rinaldo and Kirk St. Amant [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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