Week 2015 09 22

International Journal of Research in Marketing, 32(3):

Special Issue: Marketing & Innovation

Here is a sample from the special issue:

Reference quality-based competitive market structure for innovation driven markets
-Wonjoon Kim, Minki Kim [Publisher] [Google Scholar]

Balancing market exploration and market exploitation in product innovation: A contingency perspective
-Haisu Zhang, Fang Wu, Anna Shaojie Cui [Publisher] [Google Scholar]

Market orientation, knowledge competence, and innovation
-H. Erkan Ozkaya, Cornelia Droge, G. Tomas M. Hult, Roger Calantone, Elif Ozkaya [Publisher] [Google Scholar]

Market orientation and innovation performance: The moderating roles of firm ownership structures
-Jing Song, Yinghong (Susan) Wei, Rui Wang [Publisher] [Google Scholar]

Journal of Business Research, 68(11):

Special Section: Innovation and Diffusion of High-Tech Products, Services, and Systems

Here is a sample from the special section:

Innovation and diffusion of high-tech products, services, and systems
-Kun-Huang Huarng, Tiffany Hui-Kuang Yu, Wenhsiang Lai [Publisher] [Google Scholar]

Dialogic co-creation and service innovation performance in high-tech companies
-Jung-Kuei Hsieh, Yi-Ching Hsieh [Publisher] [Google Scholar]

Transaction cost determinants and advantage transferability's effect on international ownership strategy
-Fang-Yi Lo [Publisher] [Google Scholar]

Users' adoption of mobile applications: Product type and message framing's moderating effect
-George Chung-Chi Shen [Publisher] [Google Scholar]

Journal of Services Marketing, 29(6/7):

An investigation into gamification as a customer engagement experience environment
-Tracy Harwood and Tony Garry [Publisher] [Google Scholar]

Marketing Science, 34(5):

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
-Liye Ma, Baohong Sun, and Sunder Kekre [Publisher] [Google Scholar]

The Economic Value of Online Reviews
-Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu [Publisher] [Google Scholar]