20 July 2015

Week 2015 07 21

European Journal of Marketing, 49(7/8):

The strength of no tie relationship in an online recommendation: Focused on interactional effects of valence, tie strength, and type of service
-Dong-Mo Koo [Publisher] [Google Scholar]

Journal of Business & Industrial Marketing, 30(7):

Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation
-Tanawat Hirunyawipada , Audhesh K. Paswan , and Charles Blankson [Publisher] [Google Scholar]

Journal of Consumer Behaviour, 14(4):

Reserve price and competing bids: Reference points for product evaluations in online auctions?
-Stefan T. Trautmann and Gijs van de Kuilen [Publisher] [Google Scholar]

Journal of Marketing Education, 37(2):

Special Issue: Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum

http://jmd.sagepub.com/content/37/2.toc






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