Week 2015 11 10

Journal of the Academy of Marketing Science, 43(6)

Your mileage may vary: Managing untargeted consumers’ reactions to promotions
-Scott A. Thompson, Richard A. Gooner & Anthony Kim [Publisher] [Google Scholar]

Journal of Business Research, 68(12)

Positive marketing: A new theoretical prototype of sharing in an online community
-Michael T. Krush, Julia R. Pennington, Aubrey R. Fowler, John D. Mittelstaedt [Publisher] [Google Scholar]

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
-Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret [Publisher] [Google Scholar]

Journal of Marketing Education, 37(3):

Special Issue: Digital and Social Media Marketing in Business Education: Implications for Student Engagement
-Guest editors: Victoria L. Crittenden and William F. Crittenden [Publisher] [Google Scholar]

Management Science, 61(11):

Standardization and the Effectiveness of Online Advertising
-Avi Goldfarb and Catherine E. Tucker [Publisher] [Google Scholar]