Journal of Marketing Analytics, 3(1):
Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
-Mathieu Alemany Oliver and Jean- Sebastien Vayre [Publisher] [Google Scholar]
A decision-analysis approach to optimize marketing information-system configurations under uncertainty
-Ganesan Shankaranarayanan, Adir Even and Paul D Berger [Publisher] [Google Scholar]
From consumer panels to big data: An overview on marketing data development
-Stuart Van Auken [Publisher] [Google Scholar]
Journal of Marketing Communications, 21(5):
Strategic IMC: From abstract concept to marketing management tool
-Gayle Kerr & Charles Patti [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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