Week 2015 11 24

Journal of Business Research, 69(1):

User-generated content about brands: Understanding its creators and consumers
-Sue Vaux Halliday [Publisher] [Google Scholar]

Journal of Direct, Data and Digital Marketing Practice, 17(2):

The art of mistiming: How interruptions make mobile coupon campaigns effective
-Syagnik (Sy) Banerjee and Rishika Rishika [Publisher] [Google Scholar]

Journal of Product & Brand Management, 24(7):

Antecedents of brand love in online network-based communities. A social identity perspective
-Maria Vernuccio, Margherita Pagani, Camilla Barbarossa and Alberto Pastore [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 34(2):

Privacy Notices as Tabula Rasa: An Empirical Investigation into How Complying with a Privacy Notice Is Related to Meeting Privacy Expectations Online
-Kirsten Martin [Publisher] [Google Scholar]

Marketing Science, 34(6):

Keyword Search Advertising and Limited Budgets
-Woochoel Shin [Publisher] [Google Scholar]

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
-Shijie Lu, Yi Zhu, and Anthony Dukes [Publisher] [Google Scholar]

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
-Chunhua Wu [Publisher] [Google Scholar]

Marketing Theory, 15(4):

Brand volunteering: Value co-creation with unpaid consumers
-Bernard Cova, Stefano Pace, and Per Skålén [Publisher] [Google Scholar]