Experimental Economics, 18(3):
Identity changes and the efficiency of reputation systems
-Matthias Wibral [Publisher] [Google Scholar]
Journal of the Academy of Marketing Science, 43(5):
http://link.springer.com/journal/11747/43/5
Introduction to the special section “Brand and Innovation Interdependency”
-Barry Bayus, Tim Oliver Brexendorf & Kevin Lane Keller
Understanding the interplay between brand and innovation management: findings and future research directions
-Tim Oliver Brexendorf, Barry Bayus & Kevin Lane Keller
The interplay of innovation, brand, and marketing mix variables in line extensions
-Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang & Jonathan D. Bohlmann
Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
-Christoph Baumeister, Anne Scherer & Florian v. Wangenheim
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
-Michael B. Beverland, Sarah J. S. Wilner & Pietro Micheli
Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
-Girish Mallapragada, Rajdeep Grewal, Raj Mehta & Ravi Dharwadkar
Journal of Management Studies, 52(6):
Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms
-Mark Boons, Daan Stam and Harry G. Barkema [Publisher] [Google Scholar]
Psychology & Marketing, 32(9):
Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
-Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]
Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
-Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar]
Journal of Retailing, 91(3):
User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects
-Feng Wang, Xuefeng Liu, Eric (Er) Fang [Publisher] [Google Scholar]
The Importance of Trust for Personalized Online Advertising
-Alexander Bleier, Maik Eisenbeiss [Publisher] [Google Scholar]
Auction Fever! How Time Pressure and Social Competition Affect Bidders’ Arousal and Bids in Retail Auctions
-Marc T.P. Adam, Jan Krämer, Marius B. Müller [Publisher] [Google Scholar]
No comments:
Post a Comment