Week 2016 12 27

Journal of Advertising, 45(4):

The Underlying Mechanisms of Multiscreening Effects
-Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal
-Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt [Publisher] [Google Scholar]

Psychology & Marketing, 34(1):

Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives
-Yu-Hui Fang [Publisher] [Google Scholar]

Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
-Sambit Lenka, Vinit Parida and Joakim Wincent [Publisher] [Google Scholar]

Influence of Social Media over the Stock Market
-Juan Piñeiro-Chousa, Marcos Vizcaíno-González and Ada María Pérez-Pico [Publisher] [Google Scholar]

Week 2016 12 20

Quantitative Marketing and Economics, 14(4):

The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction


-Nima Y. Jalali, Purushottam Papatla [Publisher] [Google Scholar]

Strategic Management Research, 38(1):

Networks, platforms, and strategy: Emerging views and next steps
-David P. McIntyre and Arati Srinivasan [Publisher] [Google Scholar]

Week 2016 12 13

International Journal of Research in Marketing, 33(4):

The impact of brand familiarity on online and offline media synergy
-Koen Pauwels, Ceren Demirci, Gokhan Yildirim, Shuba Srinivasan [Publisher] [Google Scholar]

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
-Andrew T. Stephen, Donald R. Lehmann [Publisher] [Google Scholar]

Journal of Retailing, 92(4):

An Empirical Investigation of Online Gray Markets
-Kexin Zhao, Xia Zhao, Jing Deng [Publisher] [Google Scholar]

A Model for Inferring Market Preferences from Online Retail Product Information Matrices
-Timothy J. Gilbride, Imran S. Currim, Ofer Mintz, S. Siddarth [Publisher] [Google Scholar]

E-Service Quality: Development of a Hierarchical Model
-Markus Blut [Publisher] [Google Scholar]

Week 2016 12 06

Journal of Marketing Research, 53(6) :

Design of Search Engine Services: Channel Interdependence in Search Engine Results
-Benjamin Edelman and Zhenyu Lai [Publisher] [Google Scholar]

GfK Marketing Intelligence Review, 6(2):

Special issue on Marketing and Data Science
-Edited by Bernd Skiera [Publisher]

Week 2016 11 29

Journal of Business Research, 71:

http://www.sciencedirect.com/science/journal/01482963/71/supp/C

Psychological ownership and music streaming consumption
Gary Sinclair, Julie Tinson

The influence of online information on investing decisions of reward-based crowdfunding
Sheng Bi, Zhiying Liu, Khalid Usman

Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach
Junyun Liao, Minxue Huang, Bangming Xiao

A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard

Journal of Retailing and Consumer Services, 34:

Special section articles on Shopper and Multi-Channel Marketing edited by Dhruv Grewal, Anne L. Roggeveen. Rodney C. Runyan, Jens Nordfält & Maria Elena Vazquez Lira

Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance
Dhruv Grewal, Anne L. Roggeveen, Rodney C. Runyan, Jens Nordfält, Maria Elena Vazquez Lira

Consumer willingness to pay across retail channels
Patrali Chatterjee, Archana Kumar

Not all adaptive selling to omni-consumers is influential: The moderating effect of product type
Yuliya Yurova, Cindy B. Rippé, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt

Consumers' attitudes and intentions toward Internet-enabled TV shopping
Gerhard Wagner, Hanna Schramm-Klein, Sascha Steinmann

Consumer avoidance of specially priced items during social coupon redemption
Chinintorn Nakhata, Hsiao-Ching Kuo

Effects of pricing strategies and product quality on private label and national brand performance
Rainer Olbrich, Hans Christian Jansen, Michael Hundt

Extending the resource-based view: Effects of strategic orientation toward community on small business performance
Jeffrey M. Campbell, Joohyung Park

Week 2016 11 22

Journal of Consumer Research, 43(4):

The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks
-Bernardo Figueiredo and Daiane Scaraboto [Publisher] [Google Scholar]

Click or Skip: The Role of Experience in Easy-Click Checking Decisions
-Yefim Roth, Michaela Wänke, and Ido Erev [Publisher] [Google Scholar]

Journal of Product Innovation Management, 33(S1):

Sustainability, Social Media Driven Open Innovation, and New Product Development Performance
-Shuili Du, Goksel Yalcinkaya and Ludwig Bstieler [Publisher] [Google Scholar]

Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study
-Deborah L. Roberts, Frank T. Piller and Dirk Lüttgens [Publisher] [Google Scholar]

Marketing Science, 35(6):

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
-Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani [Publisher] [Google Scholar]

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
-Junhong Chu, Puneet Manchanda [Publisher] [Google Scholar]

Investigating Purchase Conversion by Uncovering Online Visit Patterns
-Chang Hee Park, Young-Hoon Park [Publisher] [Google Scholar]

MIS Quarterly, 40(4):

Large-Scale Network Analysis for Online Social Brand Advertising
-Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram [Publisher] [Google Scholar]

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
-Anindya Ghose and Vilma Todri-Adamopoulos [Publisher] [Google Scholar]

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
-Erik Brynjolfsson, Tomer Geva, and Shachar Reichman [Publisher] [Google Scholar]

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
-Sang Pil Han, Sungho Park, and Wonseok Oh [Publisher] [Google Scholar]

Week 2016 11 15

Journal of Business Ethics, 139(2):

Self-Service Technologies and e-Services Risks in Social Commerce Era
-Mauricio S. FeathermanNick Hajli [Publisher] [Google Scholar]

Journal of Consumer Marketing, 33(7):

Do consumers dig it all? The interplay of digital and print formats in media
-Anjala S. Krishen, Sheen Kachen, Michael Kraussman, and Zeenath Haniff [Publisher] [Google Scholar]

Journal of Service Research, 19(4):

Factors Influencing the Acceptance of Self-Service Technologies: A Meta-Analysis
-Markus Blut, Cheng Wang, and Klaus Schoefer [Publisher] [Google Scholar]

Management Science, 62(11):

One-Way Mirrors in Online Dating: A Randomized Field Experiment
-Ravi Bapna, Jui Ramaprasad, Galit Shmueli, Akhmed Umyarov [Publisher] [Google Scholar]

Psychology & Marketing, 33(12):

Special issue on the Role of Qualitative Research in Current Digital Social Media: Issues and Aspects [Publisher]

Week 2016 11 08

Annual Review of Economics, 8:
Peer-to-Peer Markets
-Liran Einav, Chiara Farronato, and Jonathan Levin [Publisher] [Google Scholar]

Journal of Business Ethics, 139(1):

Exploring the Legality of Consumer Anti-branding Activities in the Digital Age
-S. Umit Kucuk [Publisher] [Google Scholar]

Journal of Business Research, 70:

Linking online niche sales to offline brand conditions
-Jungmin Son, Jikyung (Jeanne) Kim, Jeonghye Choi, Mingyung Kim [Publisher] [Google Scholar]

Branding strategies for high-technology products: The effects of consumer and product innovativeness
-Yann Truong, Richard R. Klink, Geoff Simmons, Amir Grinstein, Mark Palmer [Publisher] [Google Scholar]

Elements of strategic social media marketing: A holistic framework
-Reto Felix, Philipp A. Rauschnabel, Chris Hinsch [Publisher] [Google Scholar]

Branding co-creation with members of online brand communities
-Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis, Debra Zahay, Marie-Odile Richard [Publisher] [Google Scholar]

Predicting the “helpfulness” of online consumer reviews
-Jyoti Prakash Singh, Seda Irani, Nripendra P. Rana, Yogesh K. Dwivedi, Sunil Saumya, Pradeep Kumar Roy [Publisher] [Google Scholar]

Working consumers: Co-creation of brand identity, consumer identity and brand community identity
-Iain Black, Cleopatra Veloutsou [Publisher] [Google Scholar]

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system
-Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristine Anthoni Brandis [Publisher] [Google Scholar]

Week 2016 11 01

Journal of Business & Industrial Marketing, 31(8):

Businesses and mobile social media capability
-Elvira Bolat , Kaouther Kooli , Len Tiu Wright [Publisher] [Google Scholar]

Journal of Marketing, 80(6):

Marketing Analytics for Data-Rich Environments
-Michel Wedel and P.K. Kannan
[Article Snapshot] [Full Article] [Google Scholar]

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
-Rajeev Batra and Kevin Lane Keller
[Article Snapshot] [Full Article] [Google Scholar]

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
-Cait Lamberton and Andrew T. Stephen
[Article Snapshot] [Full Article] [Google Scholar]

Week 2016 10 25

Annual Review of Anthropology, 45:

Intellectual Property, Piracy, and Counterfeiting
-Alexander S. Dent [Publisher] [Google Scholar]


Journal of Interactive Marketing, 36:

http://www.sciencedirect.com/science/journal/10949968/36

Week 2016 10 18

Decision Sciences, 47(5):

Predicting the Incremental Benefits of Online Information Search for Heterogeneous Consumers
-Hao Wang, Xunhua Guo, Mingyue Zhang, Qiang Wei and Guoqing Chen [Publisher] [Google Scholar]

Journal of Consumer Marketing, 33(6):

Sounds of music: exploring consumers’ musical engagement
-Linda D. Hollebeek , Edward C. Malthouse , Martin P. Block [Publisher] [Google Scholar]

The impact of reversibility on the decision to disclose personal information
-Eyal Peer , Alessandro Acquisti [Publisher] [Google Scholar]

Psychology & Marketing, 33(11):

Online Review Helpfulness: Role of Qualitative Factors
-Arpita Agnihotri and Saurabh Bhattacharya [Publisher] [Google Scholar]

Week 2016 10 11

Journal of Marketing Research, 53(5)

The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice
- Rajesh Bhargave, Antonia Mantonakis, and Katherine White [Full Article] [Google Scholar]

Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
- David Dubois, Andrea Bonezzi, and Matteo De Angelis [Full Article] [Google Scholar]

Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
- Hao Shen, Meng Zhang, and Aradhna Krishna [Full Article] [Google Scholar]

Week 2016 10 03

American Economic Review, 106(10):

Adverse Selection and Auction Design for Internet Display Advertising
-Nick Arnosti, Marissa Beck and Paul Milgrom [Publisher] [Google Scholar]

Week 2016 09 27

International Journal of Research in Marketing, 33(3):

Special Section: ATTRIBUTION (Path to Digital Conversion); Guest Editors: P.K. Kannan, Werner Reinartz and Peter C. Verhoef

The path to purchase and attribution modeling: Introduction to special section
-P.K. Kannan, Werner Reinartz, Peter C. Verhoef [Publisher] [Google Scholar]

Mapping the customer journey: Lessons learned from graph-based online attribution modeling
-Eva Anderl, Ingo Becker, Florian von Wangenheim, Jan Hendrik Schumann [Publisher] [Google Scholar]

Do display ads influence search? Attribution and dynamics in online advertising
-Pavel Kireyev, Koen Pauwels, Sunil Gupta [Publisher] [Google Scholar]

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
-Evert de Haan, Thorsten Wiesel, Koen Pauwels [Publisher] [Google Scholar]

Effects of TV advertising on keyword search
-Mingyu Joo, Kenneth C. Wilbur, Yi Zhu [Publisher] [Google Scholar]

Evaluating the impact of social media activities on human brand sales
-Alok R. Saboo, V. Kumar, Girish Ramani [Publisher] [Google Scholar]

Sampling designs for recovering local and global characteristics of social networks
-Peter Ebbes, Zan Huang, Arvind Rangaswamy [Publisher] [Google Scholar]

Preference instability, consumption and online rating behavior
-Soumya Mukhopadhyay, Tuck Siong Chung [Publisher] [Google Scholar]

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
-Koen Pauwels, Zeynep Aksehirli, Andrew Lackman [Publisher] [Google Scholar]

The impact of content sentiment and emotionality on content virality
-Irina Heimbach, Oliver Hinz [Publisher] [Google Scholar]

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
-Yvonne K. Saini, John G. Lynch [Publisher] [Google Scholar]

Journal of Business Research, 69(12):

Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
-Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev [Publisher] [Google Scholar]

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
-Jungmin Yoo, Minjung Park [Publisher] [Google Scholar]

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
-Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh [Publisher] [Google Scholar]

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea
-Dana L. Alden, James B. Kelley, James B. Youn, Qimei Chen [Publisher] [Google Scholar]

When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
-Thomas Reimer, Martin Benkenstein [Publisher] [Google Scholar]

Early-mover advantages at cross-border business-to-business e-commerce portals
-Ziliang Deng, Zeyu Wang [Publisher] [Google Scholar]

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
-Gianluigi Guido, Marco Pichierri, Rajan Nataraajan, Giovanni Pino [Publisher] [Google Scholar]

The effect of apathetic motivation on employees' intentions to use social media for businesses
-Jared M. Hansen, Michael A. Levin [Publisher] [Google Scholar]

Marketing Science, 35(5):

Zooming In on Choice: How Do Consumers Search for Cameras Online?
-Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela [Publisher] [Google Scholar]

Week 2019 09 13

Journal of Advertising, 45(3):

Special issue on the future of advertising

http://www.tandfonline.com/toc/ujoa20/45/3

Journal of Business Research, 69(11):

Factors affecting the adoption of online banking in Poland
-Tomasz Stanislaw Szopinski [Publisher] [Google Scholar]

Why mobile users trust smartphone social networking services? A PLS-SEM approach
-Shuchih Ernest Chang, Wei-Cheng Shen, Anne Yenching Liu [Publisher] [Google Scholar]

The impact of returns policies on profitability: A fashion e-commerce case
-Klas Hjort, Björn Lantz [Publisher] [Google Scholar]

Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
-R.G. Vishnu Menon, Valdimar Sigurdsson, Nils Magne Larsen, Asle Fagerstrøm, Gordon R. Foxall [Publisher] [Google Scholar]

The generation of virtual needs: Recipes for satisfaction in social media networking
-Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo [Publisher] [Google Scholar]

Factors for success in online social networks: An fsQCA approach
-Adoración Mozas-Moral, Enrique Bernal-Jurado, Miguel Jesús Medina-Viruel, Domingo Fernández-Uclés [Publisher] [Google Scholar]

The performance impact of social media in the chain store industry
-Chih-Wen Wu [Publisher] [Google Scholar]

Management Science, 62(9):

Attention Allocation in Information-Rich Environments: The Case of News Aggregators
-Chrysanthos Dellarocas, Juliana Sutanto, Mihai Calin, Elia Palme [Publisher] [Google Scholar]

Opening Up Intellectual Property Strategy: Implications for Open Source Software Entry by Start-up Firms
-Wen Wen, Marco Ceccagnoli, Chris Forman [Publisher] [Google Scholar]

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness
-Krista J. Li, Sanjay Jain [Publisher] [Google Scholar]

Week 2016 09 06

Business Horizons, 59(5):
For your eyes only: U.S. technology companies, sovereign states, and the battle over data protection
-Stephanie Hare [Publisher] [Google Scholar]

Journal of Marketing, 80(5):

Binge Watching and Advertising
- David A. Schweidel and Wendy W. Moe [Full Article] [Google Scholar]

Week 2016 08 30

Journal of Retailing, 92(3)

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
-Alec Minnema, Tammo H.A. Bijmolt, Sonja Gensler, Thorsten Wiesel [Publisher] [Google Scholar]

A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?


-Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans [Publisher] [Google Scholar]
Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
-Peter R. Darke, Michael K. Brady, Ray L. Benedicktus, Andrew E. Wilson [Publisher] [Google Scholar]

The Effectiveness of E-tailers’ Communication Practices in Stimulating Sales of Niche versus Popular Products
-Brinja Meiseberg [Publisher] [Google Scholar]

Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector
-Els Breugelmans, Katia Campo [Publisher] [Google Scholar]

Does Greater Online Assortment Pay? An Empirical Study Using Matched Online and Catalog Shoppers
-Junzhao Ma [Publisher] [Google Scholar]

Week 2016 08 23

Journal of Business Ethics, 137(3):

Understanding Privacy Online: Development of a Social Contract Approach to Privacy
-Kirsten Martin Pages [Publisher] [Google Scholar]

MIS Quarterly, 40(3):

Advertising Versus Brokerage Model for Online Trading Platforms
-Jianqing Chen, Ming Fan, and Mingzhi Li [Publisher] [Google Scholar]

TV's Dirty Little Secret: The Negative Effects of Popular TV on Online Auction Sales
-Oliver Hinz, Shawndra Hill, and Ju-Young Kim [Publisher] [Google Scholar]

Pirates in the Lab: Using Incentivized Choice Experiments to Explore Preference for (Un)Authorized Content
-Piotr Cwiakowski, Marek Giergiczny, and Michal Krawczk [Publisher] [Google Scholar]

Psychology & Marketing, 33(9):

Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology
-Eva Reinares-Lara, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo and Giovanni Pino [Publisher] [Google Scholar]

The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and the Product
-Judith Anne Garretson Folse, McDowell Porter III, Mousumi Bose Godbole and Kristy E. Reynolds [Publisher] [Google Scholar]

Week 2016 08 16

Marketing Letters, 10(3):

The unrealized value of incentivized eWOM recommendations
-John Kim, Gillian Naylor, Eugene Sivadas, Vijayan Sugumaran [Publisher] [Google Scholar]

Indicators of opinion leadership in customer networks: self-reports and degree centrality
-Hans Risselada, Peter C. Verhoef, Tammo H. A. Bijmolt [Publisher] [Google Scholar]

The effect of disfluency on consumer perceptions of information security
-Yong-Wan Park, Paul M. Herr, Byung Cho Kim [Publisher] [Google Scholar]

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
-Sommer Kapitan, David H. Silvera [Publisher] [Google Scholar]

Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
-Bert Weijters, Frank Goedertier [Publisher] [Google Scholar]

Week 2016 08 09

Annual Review of Sociology, 42:

Machine Translation: Mining Text for Social Theory
-James A. Evans and Pedro Aceves [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 44(5):

Procrastinators’ online experience and purchase behavior
-Shabnam H. A. Zanjani , George R. Milne, Elizabeth G. Miller [Publisher] [Google Scholar]

Journal of Marketing Research, 53(4):


Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
-Navdeep S. Sahni [Publisher] [Google Scholar]

Competitive Advantage Through Engagement
-V. Kumar and Anita Pansari [Publisher] [Google Scholar]

Management Science, 62(8):

Competing for Attention in Social Communication Markets
-Ganesh Iyer, Zsolt Katona [Publisher] [Google Scholar]

Week 2017 08 02

Journal of Business Research, 69(10):

Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers
-Placide Poba-Nzaou, Nathalie Lemieux, Daniel Beaupré, Sylvestre Uwizeyemungu [Publisher] [Google Scholar]

Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?
-Ramendra Thakur, Letty Workman [Publisher] [Google Scholar]

Week 2016 07 26

Consumption Markets & Culture, 19(5):

#selfie: digital self-portraits as commodity form and consumption practice
-Mehita Iqani & Jonathan E. Schroeder [Publisher] [Google Scholar]

Mobile phone: marketplace icon
-Ian Reyes [Publisher] [Google Scholar]

Journal of Consumer Research, 43(2)


Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
-Sara Kim, Rocky Peng Chen, and Ke Zhang [Publisher] [Google Scholar]

Journal of Interactive Marketing, 35:

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
-Robert P. Rooderkerk, Koen H. Pauwels [Publisher] [Google Scholar]

Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
-Isabel P. Riquelme, Sergio Román, Dawn Iacobucci [Publisher] [Google Scholar]

Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
-Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement [Publisher] [Google Scholar]

Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation
-Rebecca Pera, Giampaolo Viglia, Roberto Furlan [Publisher] [Google Scholar]

Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions
-Marc T.P. Adam, Philipp J. Astor, Jan Krämer [Publisher] [Google Scholar]

How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights
-Silvia Ranfagni, Belinda Crawford Camiciottoli, Monica Faraoni [Publisher] [Google Scholar]

Week 2016 07 19

Marketing Science, 35(4):

Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry
-Benny Mantin, Eran Rubin [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 14(2):

Mixed pricing in online marketplaces
-Katja Seim, Michael Sinkinson [Publisher] [Google Scholar]

Week 2016 07 12

Journal of Marketing, 80(4):

Relating Online, Regional, and National Advertising to Firm Value
-Shrihari Sridhar, Frank Germann, Charles Kang, and Rajdeep Grewal
[Full Article] [Google Scholar]

Management Science, 62(7):

Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
-Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang [Publisher] [Google Scholar]

Cumulative Growth in User-Generated Content Production: Evidence from Wikipedia
-Aleksi Aaltonen, Stephan Seiler [Publisher] [Google Scholar]

Week 2016 07 05

Journal of Service Research, 19(3):

Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications
-Yolanda Polo and F. Javier Sese [Publisher] [Google Scholar]

Week 2016 06 28

International Journal of Research in Marketing, 33(2):

Special issue on the Entertainment Industry
-Edited by Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles Weinberg and Berend Wierenga [Publisher] [Google Scholar]

Week 2016 06 21

Business Horizons, 59(4):

Using Groupon for health and wellness businesses
-In Lee [Publisher] [Google Scholar]

Solving the crisis of immediacy: How digital technology can transform the customer experience
-Salvatore Parise, Patricia J. Guinan, Ron Kafka [Publisher] [Google Scholar]

Sustainability as a marketing tool: To be or to appear to be?
-Fabrizio Baldassarre, Raffaele Campo [Publisher] [Google Scholar]

Planning and implementing effective mobile marketing programs
-Barry Berman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 44(4):

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz & Koen Pauwels

Week 2016 06 14

Journal of Business Research, 69(9):

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
-Sérgio Moro, Paulo Rita, Bernardo Vala [Publisher] [Google Scholar]

Relationship value based on customer equity influences on online group-buying customer loyalty
-Ruijin Zhang, Guoxin Li, Zhengpei Wang, Haiyan Wang [Publisher] [Google Scholar]

The influences of Internet-based collaboration and intimate interactions in buyer–supplier relationship on product innovation
-Jie Wu, Zefu Wu, Steven Si [Publisher] [Google Scholar]

Parasocial relationship effects on customer equity in the social media context
-Chun Lin Yuan, Juran Kim, Sang Jin Kim [Publisher] [Google Scholar]

Journal of Marketing Research, 53(3):

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
-Ana Babic Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt [Publisher] [Google Scholar]

Management Science, 63(6):

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
-Ethan Mollick, Ramana Nanda [Publisher] [Google Scholar]

Week 2016 06 07

Decision Sciences, 47(3):

Demand Growth in Services: A Discrete Choice Analysis of Customer Preferences and Online Selling
-Xiaoqing (Kristine) Xie, Rohit Verma and Chris K. Anderson [Publisher] [Google Scholar]

Public Opinion Quarterly, 80(2):

Internet Effects in Times of Political Crisis: Online Newsgathering and Attitudes toward the European Union
-Leonardo Baccini, Laura Sudulich, and Matthew Wall [Publisher] [Google Scholar]

Week 2016 05 31

Journal of Business Research, 69(8):

Freedom from ownership: An exploration of access-based consumption
-Stephanie J. Lawson, Mark R. Gleim, Rebeca Perren, Jiyoung Hwang [Publisher] [Google Scholar]

Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
-Ramendra Thakur, Arifin Angriawan, John H. Summey [Publisher] [Google Scholar]

Marketing Science, 35(3):

Mining Brand Perceptions from Twitter Social Networks
-Aron Culotta, Jennifer Cutler [Publisher] [Google Scholar]

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
-Xiao Liu, Param Vir Singh, Kannan Srinivasan [Publisher] [Google Scholar]

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
-Michael Trusov, Liye Ma, Zainab Jamal [Publisher] [Google Scholar]

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
-Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores [Publisher] [Google Scholar]

A Video-Based Automated Recommender (VAR) System for Garments
-Shasha Lu, Li Xiao, Min Ding [Publisher] [Google Scholar]

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
-Daniel M. Ringel, Bernd Skiera [Publisher] [Google Scholar]

Week 2016 05 24

Industrial Marketing Management, 55:

Platforms in service-driven manufacturing: Leveraging complexity by connecting, sharing, and integrating
-Ville Eloranta, Taija Turunen [Publisher] [Google Scholar]

Journal of Consumer Research, 43(1):

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
-Christopher A. Summers, Robert W. Smith, and Rebecca Walker Reczek [Publisher] [Google Scholar]

Journal of Global Marketing, 29(2):

Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia
-John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim & Kee-Sook Lim [Publisher] [Google Scholar]

Journal of Strategic Marketing, 24(3/4):

Non-monetary social and network value: understanding the effects of non-paying customers in new media
-Linda D. Hollebeek & Roderick J. Brodie [Publisher] [Google Scholar]

Week 2016 05 17

American Economic Review, 106(5):

Copyright Infringement in the Market for Digital Images
-Hong Luo and Julie Holland Mortimer [Publisher] [Google Scholar]

Cornell Hospitality Quarterly, 57(2):

What's in a Word' Building Program Loyalty through Social Media Communication
-Carola Raab, Orie Berezan, Anjala S. Krishen, and Sarah Tanford [Publisher] [Google Scholar]

Journal of Marketing, 80(3):

Brand Buzz in the Echoverse
-Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde [Publisher] [Google Scholar]

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
-Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer [Publisher] [Google Scholar]

Week 2016 05 10

Business Horizons, 59(3):

What's new about new media? How multi-channel networks work with content creators
-Jacob Gardner, Kevin Lehnert [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 35(1):

Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection
-Kristen L. Walker [Publisher] [Google Scholar]

Journal of Services Marketing, 30(2):

Understanding the role of regulatory focus in e-tailing activities
-Gopal Das [Publisher] [Google Scholar]

Week 2016 05 03

Journal of Business Research, 69(7):

How mobile payment influences the overall store price image
-Tomas Falk, Werner H. Kunz, Jeroen J.L. Schepers, Alexander J. Mrozek [Publisher] [Google Scholar]

Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
-Stefanie Paluch, Nancy V. Wünderlich [Publisher] [Google Scholar]
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites


-Paul E. Ketelaar, Loes Janssen, Maurice Vergeer, Eva A. van Reijmersdal, Rik Crutzen, Jonathan van ‘t Riet [Publisher] [Google Scholar]

Journal of Interactive Marketing, 34:

Special Issue on Mobile Marketing
-Edited by Venkatesh Shankr [Publisher]

Week 2016 04 26

Journal of Consumer Research, 42(6):

Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings
-Bart de Langhe, Philip M. Fernbach, and Donald R. Lichtenstein [Publisher] [Google Scholar]

Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein
-Robert V. Kozinets [Publisher] [Google Scholar]

Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach,and Lichtenstein
-Itamar Simonson [Publisher] [Google Scholar]

Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein
-Russell S. Winer and Peter S. Fader [Publisher] [Google Scholar]

Star Wars: Response to Simonson, Winer/Fader, and Kozinets
-Bart de Langhe, Philip M. Fernbach, and Donald R. Lichtenstein [Publisher] [Google Scholar]

The Hidden Cost of Personal Quantification
-Jordan Etkin [Publisher] [Google Scholar]

Week 2016 04 19

Journal of the Assocation for Consumer Research, 1(2):

Possession Work on Hosted Digital Consumption Objects as Consumer Ensnarement
-Mike Molesworth, Rebecca Watkins, Janice Denegri-Knott [Publisher] [Google Scholar]

From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption
-Mohammad Reza Habibi, Andrea Kim, Michel Laroche [Publisher] [Google Scholar]

Week 2016 04 12

Industrial Marketing Management, 54:

Special section on Social media and social networking in industrial marketing,
-Guest Edited by: William Yu Chung Wang & David Pauleen [Publisher] [Google Scholar]

Journal of Marketing Management, 32(5/6):

Special Issue: Customer Engagement
-Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie [Publisher] [Google Scholar]

Journal of Marketing Research, 53(2):

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
-Abhishek Borah and Gerard J. Tellis [Publisher] [Google Scholar]

Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions
-Andrew M. Baker, Naveen Donthu, and V. Kumar [Publisher] [Google Scholar]

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?
-Scott A. Thompson, Molan Kim, and Keith Marion Smith [Publisher] [Google Scholar]

Journal of Service Research, 19(2):
Service Recovery via Social Media: The Social Influence Effects of Virtual Presence
-Tobias Schaefers and Julia Schamari [Publisher] [Google Scholar]

Management Science, 62(4):

Online Shopping Intermediaries: The Strategic Design of Search Environments
-Anthony Dukes, Lin Liu [Publisher] [Google Scholar]