Week 2016 12 27

Journal of Advertising, 45(4):

The Underlying Mechanisms of Multiscreening Effects
-Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal
-Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt [Publisher] [Google Scholar]

Psychology & Marketing, 34(1):

Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives
-Yu-Hui Fang [Publisher] [Google Scholar]

Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
-Sambit Lenka, Vinit Parida and Joakim Wincent [Publisher] [Google Scholar]

Influence of Social Media over the Stock Market
-Juan Piñeiro-Chousa, Marcos Vizcaíno-González and Ada María Pérez-Pico [Publisher] [Google Scholar]