Journal of Business Research, 69(10):
Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers
-Placide Poba-Nzaou, Nathalie Lemieux, Daniel Beaupré, Sylvestre Uwizeyemungu [Publisher] [Google Scholar]
Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?
-Ramendra Thakur, Letty Workman [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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