Week 2016 11 22

Journal of Consumer Research, 43(4):

The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks
-Bernardo Figueiredo and Daiane Scaraboto [Publisher] [Google Scholar]

Click or Skip: The Role of Experience in Easy-Click Checking Decisions
-Yefim Roth, Michaela Wänke, and Ido Erev [Publisher] [Google Scholar]

Journal of Product Innovation Management, 33(S1):

Sustainability, Social Media Driven Open Innovation, and New Product Development Performance
-Shuili Du, Goksel Yalcinkaya and Ludwig Bstieler [Publisher] [Google Scholar]

Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study
-Deborah L. Roberts, Frank T. Piller and Dirk Lüttgens [Publisher] [Google Scholar]

Marketing Science, 35(6):

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
-Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani [Publisher] [Google Scholar]

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
-Junhong Chu, Puneet Manchanda [Publisher] [Google Scholar]

Investigating Purchase Conversion by Uncovering Online Visit Patterns
-Chang Hee Park, Young-Hoon Park [Publisher] [Google Scholar]

MIS Quarterly, 40(4):

Large-Scale Network Analysis for Online Social Brand Advertising
-Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram [Publisher] [Google Scholar]

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
-Anindya Ghose and Vilma Todri-Adamopoulos [Publisher] [Google Scholar]

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
-Erik Brynjolfsson, Tomer Geva, and Shachar Reichman [Publisher] [Google Scholar]

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
-Sang Pil Han, Sungho Park, and Wonseok Oh [Publisher] [Google Scholar]